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MyEducationPath.com :: Iversity : Grundlagen des Marketing
Dieser Kurs vermittelt die Grundzüge des Marketings und gibt einen Überblick von Konzepten, Strategien und Werkzeugen. Im Zentrum des Kurses stehen vier Themenbereiche: Produkt-, Kommunikations-, Preis- und Distributionspolitik.
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