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MyEducationPath.com :: edX : Marketing for Non-Marketers
This course will help managers in accounting, finance, operations, manufacturing, R&D, legal and a host of other functional areas, gain a better appreciation and understanding of core marketing concepts and tools that all managers should have in their toolkit.
After this course you will be able to:
Develop a basic customer segmentation system
Effectively target customer segments and position your product or service in the marketplace
Begin to understand the psychology of consumer decision making
Develop pricing strategies that maximize profitability
Define appropriate channel systems and go-to-market efforts
Understand how marketing metrics can benefit your business
Build effective communication efforts with customers
This course draws on the award-winning teaching approaches of Sauder School of Business Marketing Faculty, in bringing a marketing lens to complex and messy business and organizational challenges, to aid holistic decision-making that aligns customer and company goals.
You will earn a professional certificate from the University of British Columbia and edX upon successful completion of this course. Certificates can be uploaded directly to your Linkedin profile.
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