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MyEducationPath.com :: ALISON : دبلوم في السياحة
السياحة هي صناعة عالمية كبرى تبلغ قيمتها أكثر من تريليون دولار من العائدات سنويا، وتمثل جزءًا مهمًا من اقتصادات العديد من البلدان والإقاليم في جميع أنحاء العالم. وبوجود أسواق ضخمة مثل الصين التي لم تصل بعد إلى كامل إمكاناتها، ستستمر أهمية صناعة السياحة في النمو. <br />يصف الجزء الأول من الدورة تشكيل صناعة السياحة ويقدم صورة عامة عن القطاعات وفرص العمل. بينما يقوم الجزء التالي من الدورة بشرح احتياجات المسافرين من رجال الأعمال والمسافرين لغايات التسلية على حد سواء ويتبع ذلك وصف للطرق التي يمكن لشركات السياحية تسويق أنفسها بشكل فعال. يشرح القسم الأخير كيف تعمل صناعة السفر على بيع خدماتها من خلال العروض وكيفية بيع المنتجات السياحية على وجه الخصوص من خلال قنوات البيع بالتجزئة وعبر الإنترنت. <br />هذه الدورة المجانيّة ذات فائدة كبيرة لجميع العاملين في قطاع السياحة الذين يرغبون في معرفة المزيد عن نمو وأهمية هذه الصناعة وستركز الدورة على اهتمامات جميع الدارسين الراغبين في الحصول على مهنة في قطاع السياحة.<br />
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