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MyEducationPath.com :: OpenLearning : Services Marketing - Selling the Invisible
How do you market a service when there is no car to test drive, no shoes to try on, no computer to take home or book to read?
Services marketing is different from traditional product marketing and this course will introduce you to the distinctive characteristics of services and how they affect both customer behaviour and marketing strategy. You will learn how to create and evaluate a service environment that is both functional and enhances the experience of the consumer.
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