Online courses directory (841)

The introduction of Business Communication for Success, the textbook used throughout this course, notes that “[E]ffective communication takes preparation, practice, and persistence.  There are many ways to learn communication skills; the school of experience, or ‘hard knocks,’ is one of them.  But in the business environment, a ‘knock’ (or lesson learned) may come at the expense of your credibility through a blown presentation to a client.” Effective communication skills are a prerequisite for succeeding in business.  Communication tools and activities connect people within and beyond the organization in order to establish the business’s place in the corporate community and the social community, and as a result, that communication needs to be consistent, effective, and customized for the business to prosper.  Business Communication for Success provides theories and practical information that represent the heart of this course, while additional resources are included to expand or pose altern…

Economics is traditionally divided into two parts: microeconomics and macroeconomics.  The purpose of this course is to provide you with a fundamental understanding of the principles of macroeconomics.  Macroeconomists study how a country’s economy works and try to determine the best choices to improve the overall wellbeing of a nation.  Typical topics include inflation (the overall level of prices), employment, fiscal policy (government taxing and spending), and money and banking (interest rates and lending policies).  Individuals and firms need to consider how macroeconomic events will affect their own prosperity.  To better define macroeconomics, consider its distinction from microeconomics.  Imagine you are attempting to figure out how the price of a certain good (say, bread) has been determined.  Microeconomics would focus on how the supply of and the demand for bread determine its prices.  It would examine factors like the input prices and the consumer's demand in order to determine the curren…

What images come to mind when you think of the term professional?  Do you picture an executive in a fancy suit strutting into a boardroom?  Or, perhaps you envision a supervisor walking among cubicles and issuing orders to employees.  While it is true that professionalism encompasses how we present ourselves outwardly, the meaning of the term goes far beyond appearances.  Professionalism also encompasses inward characteristics and attitudes that affect how others in the workplace perceive us.  The professional world can be full of challenging situations, including conflicting personalities, miscommunication, and cultural differences.  In this course, you will learn about typical workplace etiquette protocols, communication standards, and cultural awareness strategies in order to navigate these common obstacles as smoothly as possible. By this point in Saylor’s Job Search Skills courses in the Professional Development Program, you have started the process of honing your professional image by producin…

It's a fact that other social media like Facebook and Twitter have drawn some people away from blogging, but others have seized the opportunity to use a blog as the central point around which their other social media orbit. There's still nothing as effective as a blog in creating your brand, differentiating yourself from your competitors, and establishing your expertise and credibility with your target audience.

See the view from the top. Learn the steps to take to get your local business to the first page of Google.

Develop your knowledge of personal finance, such as how to control, invest and protect your finances.

This course provides students with a comprehensive introduction to computers. Students will explore a variety of topics in computing, such as the following: the components of a computer, common computer terminology, an introduction to the Internet, computer security and privacy, computer troubleshooting techniques, and steps to maintain the life of your computer. Through readings and videos, students will learn how to fully understand the basics of computer technology.

There is no shortage of quotes in which inspirational business leaders describe the sources of their success. Their reasons are often diverse, but almost everyone comes back to the same thing: people. The people are the company; they create the success. In BUS301: Managing Human Capital, you learned how to find, train, and manage these people. Please keep in mind that there is more to successful business leadership than managing human capital. You must have a suitable structure and culture at your firm in order to achieve success. Imagine the U.S. military; it boasts some of the best-trained soldiers in human history, but that talent would be wasted without a structure designed to appropriately deploy forces. In other words, the military would not be as successful without streamlined organizational behavior. Organizational behavior (OB) is the study of how people interact in organizations. These interactions are governed by a number of factors, including your personal life, the personality of your boss or you…

There is no shortage of quotes in which inspirational business leaders describe the sources of their success. Their reasons are often diverse, but almost everyone comes back to the same thing: people. The people are the company; they create the success. In BUS301: Managing Human Capital, you learned how to find, train, and manage these people. Please keep in mind that there is more to successful business leadership than managing human capital. You must have a suitable structure and culture at your firm in order to achieve success. Imagine the U.S. military; it boasts some of the best-trained soldiers in human history, but that talent would be wasted without a structure designed to appropriately deploy forces. In other words, the military would not be as successful without streamlined organizational behavior. Organizational behavior (OB) is the study of how people interact in organizations. These interactions are governed by a number of factors, including your personal life, the personality of your boss or you…

Negotiation refers to the process of interacting in order to advance individual interests through joint action.  Contrary to what you might think, negotiations are not confined to the professional world; we often negotiate in our personal lives.  The principles that guide successful negotiations in world politics are equally important in the business world as well as our personal lives.  In fact, almost every transaction with another individual involves negotiation.  As you will learn in this course, negotiation, conflict resolution, and relationship management are complex processes.  Successful practitioners possess and apply a blend of perceptual, persuasive, analytical, and interpersonal skills that you will examine carefully in this course. In the ever-changing environment of modern business, firms start and grow by virtue of successful negotiations and by developing long-term relationships among two, three, or more parties involved, either directly or indirectly, in various business processes.  B…

Learn to frame and address health-related questions using modern biostatistics ideas and methods.

Accounting can be considered the language of business. If you are learning accounting for the first time, embracing its foundational concepts may be a challenging process. Mastery of accounting primarily rests in your ability to critically think through and synthesize the information as it applies to a given situation. You should approach the learning of accounting the same way you would approach learning a foreign language; It will take time and practice to ensure you remember the concepts. There are a number of sub-disciplines that fall under the umbrella of “accounting,” but in this course, we will be focused on financial accounting. Accounting as a business discipline can be viewed as a system of compiled data. The word data should not be confused with “information.” In terms of accounting, “data” should be viewed as the raw transactions or business activity that happens within any business entity. For example: Someone uses $30,000 of their savings to start a business. The use of these f…

Prepare to take advantage of the many new job opportunities in health care, legal services, and other industries.

Economics is traditionally divided into two parts: microeconomics and macroeconomics.  The purpose of this course is to provide you with a fundamental understanding of the principles of macroeconomics.  Macroeconomists study how a country’s economy works and try to determine the best choices to improve the overall wellbeing of a nation.  Typical topics include inflation (the overall level of prices), employment, fiscal policy (government taxing and spending), and money and banking (interest rates and lending policies).  Individuals and firms need to consider how macroeconomic events will affect their own prosperity.  To better define macroeconomics, consider its distinction from microeconomics.  Imagine you are attempting to figure out how the price of a certain good has been determined.  Microeconomics would focus on how supply and demand determine prices, while macroeconomics would study the determination of prices at all levels.  To test particular policies and ideas, or to find out the causes of…

With the expansion of law and the legal process into so many areas of everyday life, the responsibilities of the legal profession have expanded to meet new challenges.  For example, the advent of the Internet since the early 1990s has raised a multitude of new legal issues related to various areas of intellectual property, including copyright, patent law, and trademark law.  In recognition of the fact that many law-related responsibilities can be handled by well-educated and trained non-lawyers, the legal profession has increasingly come to depend on the assistance of paralegals.  Paralegals perform key functions within a law office from drafting legal documents to investigating cases and interviewing witnesses.  While they are no replacement for lawyers, paralegals have become recognized as key components of a well-functioning legal office. This course will introduce you to the basic knowledge and skills required of paralegals.  You will familiarize yourself with basics of the American legal system, a…

Here are 10 Time & Money Wasting Marketing Tactics You Should Dump Today

Build your online presence using the best social media tools for you, your circumstances and goals. A holistic approach.

This is an intensive 6-week course where students will learn effective skills and techniques for writing effective web content that will hold the reader's attention. This course will cover everything from understanding how visitors read a web page and writing techniques to measuring the results of your improved writing. This course is ideal for students beginning to dabble in the art of online writing to the more advanced web writer looking to polish their skills.

This seminar will explore the purposes and development of Technology Roadmaps for systematically mapping out possible development paths for various technological domains and the industries that build on them. Data of importance for such roadmaps include rates of innovation, key bottlenecks, physical limitations, improvement trendlines, corporate intent, and value chain and industry evolutionary paths. The course will build on ongoing work on the MIT Communications Technology Roadmap project, but will explore other domains selected from Nanotechnology, Bio-informatics, Geno/Proteino/Celleomics, Neurotechnology, Imaging & Diagnostics, etc. Thesis and Special Project opportunities will be offered.

Marketing research may be divided into methods that emphasize understanding "the customer" and methods that emphasize understanding "the market." This course (15.822) deals with the market. The companion course (15.821) deals with the customer.

The course will teach you how to write, conduct and analyze a marketing research survey. The emphasis will be on discovering market structure and segmentation, but you can pursue other project applications.

A major objective of the course is to give you some "hands-on" exposure to analysis techniques that are widely used in consulting and marketing research factor analysis, perceptual mapping, conjoint, and cluster analysis). These techniques used to be considered advanced but now involve just a few keystrokes on most stat software packages.

The course assumes familiarity with basic probability, statistics, and multiple linear regression.