Online courses directory (10358)

Aprenda todos os princípios básicos para começar a empreender e quais as habilidades você precisa desenvolver.

Curso de Qualidade, Seguran

This course provides students with a comprehensive introduction to computers. Students will explore a variety of topics in computing, such as the following: the components of a computer, common computer terminology, an introduction to the Internet, computer security and privacy, computer troubleshooting techniques, and steps to maintain the life of your computer. Through readings and videos, students will learn how to fully understand the basics of computer technology.

This course is designed for the novice who has little or no word processing experience.  The course provides an introduction to word processing.  You will explore word processing skills while also learning to create a basic business letter and a business memo.  Although the resources in this course use Microsoft Word 2010, it should be noted that all of the basic skills and tasks that you will be asked  can be done on any word processing program.  If you stay flexible enough in your own word processing program to search out the commands and icons on whatever software you are using, you will succeed.  The most current version of Microsoft Word was selected, because it would be most beneficial to the job seeker.  In addition most colleges, universities, and some public libraries are using a newer version of Word.  You can complete this course using any word processing software, but if you are using an older version of Word, you may also want to seek out a resource where you can interact with the newer v…

This course will provide you with a comprehensive introduction to spreadsheets. The course is designed for first-time users with very little or no exposure to the subject. For this course, you will use Microsoft Excel as the software. The course will explore the following fundamental topics: an introduction to spreadsheets, terminology in Excel, components of a spreadsheet, what a cell consists of, and the creation of a spreadsheet for practical use.  You will examine sample files, videos, and books that will enable you to gain practical knowledge about spreadsheets that can be used in daily life, either at work, school, or home.

This is the capstone course in the Saylor Customer Service certificate program which is currently under development. CUST105 is designed to teach you about the customer service work environment, methods for successful customer relations, and career advancement tactics. Future courses in the certificate program will provide a solid knowledge base in the areas of computer skills, business communications, and best customer service practices.

Custom Handlettering covers unique and beautiful handlettering used across a wide spectrum of design disciplines. The practice involves drawing letterforms already composed into words, rather than creating characters for an entire alphabet and combining them. Generated for specific uses rather than assembled from a kit of parts, handlettering provides infinite variety for type designers. Students will explore ways to build out an entire digital typeface from handlettered characters.

Tools, methods, and techniques for creating expressive lettering using traditional tools and media such as ink, pen, paint, and brush will be demonstrated. Digitizing hand drawn type into vector fonts, and combining handwork with digital design within projects will be explored. Creating consistent lettering systems by hand and exploring handlettering from illuminated manuscripts through graffiti are also covered.

Learn practical research tools and how to leverage them to obtain customer understanding and insight. Learning will center on emerging areas of market research such as ethnography where customers are observed in their “home environments”, and where deep insights in their consumption behaviors can be developed. Unlike conventional survey or quantitative research, qualitative approaches provide insight into why customers make the decisions they do.

Qualitative research methods can help to uncover unmet wants and needs that customers sometimes cannot express in a traditional survey approach. This can be very useful in the early stages of innovation development where organizations are often dealing with “unknown unknowns.”

Participants will be taken through a systematic approach to designing different types of qualitative research that can help to uncover deep customer insights. After completing the course you will be able to effectively leverage these methods to facilitate success in early stages of the innovation process of an organization.

You will earn a professional certificate from the University of British Columbia and edX upon successful completion of this course. Certificates can be uploaded directly to your LinkedIn profile.

Rule15C3-3, or the “Customer Protection Rule” as it’s also known, dictates the minimum amount of securities and cash that broker-dealers must hold in secure accounts on behalf of their clients. The goal is to ensure that customers can always access a large portion of their funds, even if the firm itself becomes insolvent.

This online course provides an opportunity to learn how the three main purposes of the Rule 15C3-3 protect customer interests and how they affect the regulatory environment within firms.

We’ll begin with a high-level overview of the Regulatory Environment, and then explore the brief history of the Customer Protection Rule and its origin. We’ll then move to operations, which is a vital conversation since Rule 15C3-3 is an operations based rule. We’ll cover Settlement, Margin, Stock Record, and Financing Tools and then finally dive deep into the actual 15C3-3 rule.

This online course comprises of the following 3 modules which are packed with interesting video lectures and exercises:

• Module 01: Introduction
• Module 02: Operations
• Module 03: Rule 15C3-3 Reserve Formula

Learn everything you need to know before you launch your customer referral program.

Customer Relationship Management, also known as CRM, helps businesses successfully implement strategies, practices and technolgies aimed at winning and retaining customers profitably. The objective of this business and management course is to equip you with a sound foundation of CRM concepts and best practices so you can implement CRM practices successfully for long-term profitability.

Businesses aim to win and keep customers. Their competitors also seek to do the same. Even the most successful firms, with excellent marketing programs for attracting customers, have trouble with customer retention.

In this course, you will learn how to shift from a short-term customer transaction based mode of operation to a long-term relationship mode and understand the benefits of having strong customer relations.

Topics covered include:

• Customer retention
• Customer centricity
• Customer lifetime value
• Customer value management

The free online course Customer Relationship Management in Business Services focuses on how businesses can achieve excellence in customer relationships by designing and developing effective and efficient service processes for their customers. The course begins by showing you how fluctuating demand from customers for a service can be addressed by businesses by managing capacity within the service process they offer to their customers. You will then learn how businesses can use marketing elements to shape demand patterns for a service. You will learn about consumer behaviour and how important elements of service processes such as queuing and waiting lines can be re-designed to greatly improve customer experience and also increase service productivity and efficiency. You will also learn about The Three-Stage Model of Service Consumption and how this model allows service managers set objectives and shape consumer behaviour in a targeted manner. Finally, you will learn about self-service technologies (SSTs) and co-creation of business services and how these methods are the ultimate form of customer involvement in a business service when used appropriately. The course uses real-world examples throughout to demonstrate how service businesses and service organisations around the world achieve excellence in their customer relationships. This course will be of great interest to all professionals working in service businesses and service management and who would like to learn more about creating business services that go beyond customer satisfaction and achieve customer delight. <br />

Marketing isn’t all business. It’s also an art—and definitely a science (especially when you focus on the data). Enroll in this course and learn how to take a scientific approach when it comes to targeting market segments. Through cluster analysis, you’ll form data-driven hypotheses, so you can zero in on the greatest potential for profitability, and become the mad scientist of marketing campaigns. Enrollment cost: $199.00 Students who successfully complete this course will receive a letter of completion. Note: This course is non-refundable.

Learn about work in customer service, methods for successful customer relations, and career advancement tactics.

Good customer service is vital for all businesses, large or small. It can have a direct impact on customer loyalty and where potential customers choose to spend their money. Simply put, the higher quality customer service you provide, the higher level of customer satisfaction you will enjoy, and that will translate into repeat business and more revenue.<br /><br />This free online course from ALISON introduces the basic concepts of customer service and dives into effective customer service techniques and practices. It will benefit anyone who deals directly with a business or organization’s customers.<br /><br />Gain thorough knowledge and understanding of customer service practices and become confident in handling enquiries, complaints, and communications.<br />

Addressing real customer needs is the core factor of managing innovation successfully. Exactly this is the task of the first stages of an innovation project, also called the Frontend of Innovation (FEI). In this course, you will learn about key concepts and methods of generating customer-centric business ideas and innovative concepts.

Often, the first stages of an innovation project are called "fuzzy", as they are considered to be less structured and less predictable. However, after studying this course, you will get a different perspective: The Frontend of Innovation indeed can be managed by skill and dedicated methods and does not need to rely on luck.

You’ll study sources of information on customer needs as well as different approaches to market research and customer co-creation. In addition, the course reviews the latest methods for generating market insights and how to turn them into promising concepts prior to entering the formal product development process.

You will learn screening activities and how to evaluate concepts based on concept testing with customers or rapid experimentation. This course will also connect theories of innovation and various models, explaining innovation success with actionable knowledge for industry practice.

Besides the online lectures, participants will engage in a series of individual and group exercises that will help deepen their understanding of the topic at hand. Real-life case studies and examples from companies will be used to help participants better prepare for actual situations. In addition, the concepts will be discussed in relation to their theoretical grounding in academic literature.

This course is part of the "Managing Technology & Innovation: How to deal with disruptive change" MicroMasters program designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential, you will need to earn a Verified Certificate in each of the six courses of the RWTHx MicroMasters program.

A graduate level course on convex optimization, with applications in signal processing, machine learning, control, finance, and other areas.

Cyber Security: Protect and Defend

Are you tired of hearing that your computer has a virus? Or that your email account has been hacked? Now, is the time for you to protect yourself by understanding the basics of cyber security.

This computer science course presents an introduction to cyber security showing different aspects of this discipline. You will learn what the main existing cyber security threats are and how to protect yourself against them. The course presents a practical approach in which all required material will be provided to allow you to better understand attacks and establish appropriate countermeasures.

Taught by instructors with years of experience in the field of computer security, this course will pave the way to the security area of IT-related professions.

This economics course provides an introduction to the field of cybersecurity through the lens of economic principles. Delivered by four leading research teams, it will provide you with the economic concepts, measurement approaches and data analytics to make better security and IT decisions, as well as understand the forces that shape the security decisions of other actors in the ecosystem of information goods and services.

Systems often fail because the organizations that defend them do not bear the full costs of failure. In order to solve the problems of growing vulnerability to computer hackers and increasing crime, solutions must coherently allocate responsibilities and liabilities so that the parties in a position to fix problems have an incentive to do so. This requires a technical comprehension of security threats combined with an economic perspective to uncover the strategies employed by cyber hackers, attackers and defenders.

The course covers five main areas:

1. Introduction to key concepts in security economics. Here, we provide an overview of how information security is shaped by economic mechanisms, such as misaligned incentives, information asymmetry, and externalities.
2. Measuring cybersecurity. We introduce state of the art security and IT metrics and conceptualize the characteristics of a security metric, its challenges and advantages.
3. Economics of information security investment. We discuss and apply different economic models that help determine the costs and benefits of security investments in network security.
4. Security market failures. We discuss market failures that may lead to cybersecurity investment levels that are insufficient from society’s perspective and other forms of unsafe behaviour in cyber space.
5. Behavioural economics for information security, policy and regulation. We discuss available economic tools to better align the incentives for cybersecurity, including better security metrics, cyber insurance/risk transfer, information sharing, and liability assignment.

After finishing this course, you will be able to apply economic analysis and data analytics to cybersecurity. You will understand the role played by incentives on the adoption and effectiveness of security mechanisms, and on the design of technical, market-based, and regulatory solutions to different security threats.