Online courses directory (10358)

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Marketing excellence is a prerequisite for success in any business, from startups to the world’s most established enterprises, yet the art and science of marketing is constantly evolving. Arm yourself with the essential principles and practices of marketing in the digital economy by making this course, taught by Internet consumer shopping expert and Wharton professor David Bell, an indispensable part of your knowledge base.

In this business and management course, you will gain an understanding of how the digital economy works and develop the critical insights necessary to succeed in e-commerce and digital and social media marketing.

The fixed and mobile Internet and related technologies exert a profound influence on how business and social institutions evolve, how they are challenged—and sometimes, even displaced. Companies that were non-existent a few short years ago, including Facebook, LinkedIn, and Uber, have dramatically changed how we interact, communicate and get from point A to B. Even Amazon and Google are relatively “young” by any measure. If you’re an entrepreneur, investor, manager, or student, you need thoughtful approaches to navigate and win in this new environment.

This course is organized around four broad themes and we will use relevant theory and analysis, as well as numerous practical examples to develop our key learning points.

The themes are:

• Behavioral foundations for understanding and navigating the new online-offline landscape
• New forms of interaction, including formation of networks and reputation building
• Tools and principles of digital marketing action including online advertising on fixed and mobile devices
• New media platforms and emergence of “organic” celebrities and communities

This course is beneficial to marketing professionals, analysts, entrepreneurs, small business owners, investors, and consumers This course evolved from the University of Pennsylvania’s Wharton School’s very first course on digital marketing and e-commerce.

This course is part of Wharton's Digital Marketing Professional Certificate. For more information, see here.

<p>This free online course offers a comprehensive, no-nonsense guide to economics. Topics include the production, distribution and consumption of goods and services as well as economic growth and activity, employment, the market economy, inflation, wealth, and income distribution. </p> <br /> <p>This course is suitable for people studying business and economics or anybody with an interest in economics and current affairs. </p>

This course probes fundamental ideas in electrical engineering, seeking to understand how electrical signals convey information, how bits can represent smooth signals like music and how modern communication systems work.

This hands-on laboratory course complements Coursera's Fundamentals of Electrical Engineering. The course develops basic skills in constructing and measuring electrical circuits using modern laboratory instruments.

This design-based subject provides a first course in energy and thermo-sciences with applications to sustainable energy-efficient architecture and building technology. No previous experience with subject matter is assumed. After taking this subject, students will understand introductory thermodynamics and heat transfer, know the leading order factors in building energy use, and have creatively employed their understanding of energy fundamentals and knowledge of building energy use in innovative building design projects. This year, the focus will be on design projects that will complement the new NSTAR/MIT campus efficiency program.

This course provides you with the tools you need to better understand the energy resources we currently use, and empowers you with the information you need to pursue the energy resources we want to use in our future.

This course is a general introduction to the history, cultural traditions, and current condition of many of the 38 Native American tribes who reside in Oklahoma. To increase awareness and appreciation of the manners in which the Native American population of Oklahoma contributes to the unique character and capacities of our state, through cultural values, political relationships between sovereign governments, social relations in a diverse place, and enriching artistic expressions. Learners will further understand the roles that indigenous people in Oklahoma have played in national and global contexts.

This course provides fundamental concepts in probability and statistical inference, with application to engineering contexts. Probability topics include counting methods, discrete and continuous random variables, and their associated distributions. Statistical inference topics include sampling distributions, point estimation, confidence intervals and hypothesis testing for single- and two-sample experiments, nonparametric statistics, and goodness-of-fit testing. Excel will be used to demonstrate how to solve some class examples, and you'll be expected to use Excel to solve some homework problems. The statistical software package R will be introduced to address very basic statistics problems. Course prerequisites include calculus (differentiation and integration).

<p>This free online course offers a comprehensive review of English grammar and is ideal for those already fluent in English who want to improve their writing skills, as well as their spoken English. </p> <p>It examines spelling, grammar and punctuation including commas, colons, adverbs and prepositions, meaning you will be able to write English more confidently – enhancing both your personal and professional skills. </p>

<p>ALISON’S "Introduction to Accounting" offers a comprehensive guide to Financial Accounting. This free online course explains accounting principles and concepts, and how to prepare and analyse financial accounts. It also examines ratio analysis, working capital, cash and finance, business analysis, and business risk. </p><br /> <p>It is a useful tool for those studying accounting, people working within financial operations of companies, and anyone who wishes to learn more about finance and accounting in general. </p>

Fluid power has the highest power density of all conventional power-transmission technologies. Learn the benefits and limitations of fluid power, how to analyze fluid power components and circuits, and how to design and simulate fluid power circuits for applications.

Fluid-Solid Interactions happen when the motion of solids and fluids are coupled. The aim of the course is to give you the basic tools to be able to understand, predict and eventually mitigate these interactions.

The 'Introduction to General Science' is a free interactive course that allows the learner to grapple with scientific knowledge in interesting, engaging and easy way. It educates the learner on how scientific experiments are set up and conducted, how hypotheses are formed and how conclusions are drawn. This course is suitable for science students who wish to revise before exams, those working in laboratories who wish to reacquaint themselves with laboratory procedures or those who wish to familiarise themselves with the fundamentals of science.

Learn about diverse and integrated markets for primary energy, and the essential considerations driving business leaders and policy makers in development of global energy resources.

<p>Google Android applications for mobile devices using the Android operating system are increasing in popularity with millions of these applications being purchased every year. </p><br /> <p>In this free online course, leading Android developers will talk you through a variety of topics relating to Android apps development in a series of video presentations. </p> <br /> <p>Topics covered include architecture overview, application lifecycle, Android APIs, Android app development, development tools and the Android User Interface. </p> <br /> <p>This course is an ideal introduction for students who want to learn more about application development for mobile devices and, in particular, those interested in Android. </p>

Google Docs is a free, Web-based office suite and data storage service offered by Google. It allows users to create and edit documents online while collaborating in real-time with other users. It is a collection of applications that make it easier to produce the kinds of files commonly used in corporate environments: documents, spreadsheets, and presentations. In this Google Docs training course, you will be given a basic introduction on how to use to Google Docs. Topics covered in the course include: Google collaboration and the sharing of information online, Google Documents, Google Spreadsheets, Google Forms, Google Presentations and Google sharing and other tips on how to use Google Docs. This Google Docs training will be of great interest to business professionals and individuals who would like to know how to use Google Docs to help improve productivity. Google Docs is fast becoming one of the world’s most popular online tools. If you are not aware of Google Docs, here is your opportunity to learn some very cool new skills.<br />

This free online course is about health and safety in the workplace and is suitable for all people in training and employment. It is intended to raise your awareness of the dangers of your work so that you will not get injured. It is also designed to help you understand your duties to your fellow workers, as well as your employer's duties towards you. The course will help identify risks and hazards in the workplace and describe the steps involved in a risk assessment. You will learn about the different types of fires and which type of fire extinguisher should be used to extinguish them. You will also review health and safety issues involving electricity and computers, the working environment and chemicals and other hazards. This free online course will be of great interest to all workers wishing to learn more about the fundamentals of health and safety in the workplace.<br />

This introductory course provides an overview of the principles of nutritional science. Subject matter includes description and functions of nutrients, digestion and absorption, effects of nutrient deficiencies and toxicities, requirements, food sources, nutrient interactions, dietary guidelines, and the role of nutrition in health and disease.

This free HR ALISON course introduces you to the world of Human Resources management (HRM) and is a useful introduction to those who wish to learn and understand more about the role it plays within organizations.<br /><br />The lessons examine the various functions of HRM in organizations including responsibilities and objectives, the employment cycle, job analysis, recruitment and selection, and performance appraisal as well as employee relations, and managing change within the workplace.<br />

Vast quantities of data and information appear on the web every year. This data takes on a wide variety of forms such as text, images, video, code and statistics to name just a few. Data and information can also be multi-lingual and dynamic in that, for example, blogs and wikis are being constantly updated and modified. Companies like Google spend millions of dollars trying to continuously improve human-computer information retrieval methods so that the information obtained from a search is relevant. This is now considered to be one of the most important areas in web development. This free online human-computer information retrieval course shows how modern search techniques integrate information retrieval methods with human-computer interaction studies so that data and information are represented in such a way that leads the user quickly and efficiently to relevant results. In this course you will learn about techniques associated with human-computer information retrieval such as spelling suggestions and automatic query reformulation which puts control of selection and interpretation in the user’s hands. Faceted search enables users to navigate information hierarchically, going from a category to its sub-categories, while ‘lookahead’ provides a general approach to exploration. For example, various web applications employ AJAX to automatically complete query terms and suggest popular searches. This free online human-computer information retrieval course will be of great interest to all IT professionals who would like a greater knowledge and understanding of human-computer information retrieval methods, and to all learners who would like to learn more about how data and information are accessed by search engines.<br />