Online courses directory (10358)
In order to compete in an ever-changing market, business leaders must assess and respond to consumer needs and wants. Marketing is a means of creating value for consumers and engendering loyalty and enthusiasm for your product or service.
If you’re starting or running a business, identifying and targeting your consumers is the single most important decision you can make. Business leaders often wrongly believe that every customer is a good customer. This is not always the case; knowing which customers to let go of is just as important as finding customers. In this marketing course, you will learn how to assess the value you provide to the consumer as well as the value the customer offers your business.
The course will also provide you with a toolkit you can apply to real world situations. Topics include:
- the marketing mix
- segmentation
- targeting and positioning
- marketing strategy
- consumer behavior
Marketing is often an afterthought for entrepreneurs as they focus on getting their venture off the ground. You will learn how marketing is a vital part of launching a successful business, and for keeping one running, and how marketing concepts can be applied to entrepreneurial situations. By the end of the course, you will be thinking about marketing strategically in order to grow your business, rather than as a tactical cost.
This course is part of the Business Principles and Entrepreneurial Thought XSeries.
This course will examine how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers.
This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires. To illustrate and discuss marketing concepts, we will read articles from scientific journals, chapters from marketing textbooks, newspaper clippings, and selections from popular literature. We will also use case studies to illustrate marketing principles and to apply marketing concepts to the real world. These case studies will involve a wide variety of products, including flowers, computer software, power tools, watches, and even contact lenses for chickens (seriously).
According to world-renowned management consultant, Peter Drucker, "Marketing is the only distinguishing and unique function of business…There is only one valid definition of business purpose and that is to create a customer.”
While the significance of marketing in today’s business world can never be overstated, it is the precise understanding and appreciation of marketing management that needs to be accentuated. Marketing management allows an organization to track, review and analyze their marketing resources and activities.
In this marketing course, you will learn the fundamentals of marketing management, as you gradually learn advanced theories and applications through real world business examples, illustrations, cases and exercises. You will learn how marketing management tools can be used to increase your customer base, improve customer satisfaction and increase your company’s overall perceived value.
You will learn how marketing serves as a key element within an organization’s strategy.
In the free online course Marketing Management - Capturing Marketing Insights learn about how an organization can gain important information that is helpful for making marketing decisions. It’s essential for an organization to gather, sort, analyse, evaluate and distribute information accurately in order to be best informed on how to approach their marketing endeavours.<br /><br />The course begins by introducing you to the marketing information system and its importance for the marketing decision makers of a company. You will learn about the essential components that make up a marketing information system.<br /><br />Next, you will learn about different aspects of the marketing research process, marketing decision and marketing research problems and how they fit into the whole process of marketing research. You will also learn about various different types of marketing research, including exploratory research methods and techniques that can be used by an organization in order to gain deeper understanding of issues.<br /><br />This free course will be of great interest to business professionals, marketers and those who want to learn how an organization can capture marketing insights.
In the free online course Marketing Management - The Marketing Research Process, you will learn about different ways marketing research can be approached by an organization in order to gain valuable information to help in making marketing decisions.<br /><br />The course begins by introducing you to causal research and its different features. It describes about different forms of experimental and statistical design that can be used in research. You will learn about the importance of measurement and how it is used in marketing research. You will also learn how scaling works and be introduced to different types of scaling.<br /><br />Following that, this course will introduce you to the use of questionnaires in marketing research for obtaining information from respondents. You will be introduced to the sampling process and different sampling techniques with their features.<br /><br />In the end, you will learn about the data collection process, preparation and analysis for marketing research. You will get to know how data is collected and prepared in the marketing research process. This courses also teaches you about hypothesis testing is used in marketing research and different methods of data analysis that can be used in marketing research.<br /><br />This free course will be of great interest to business professionals, marketers and those who want to learn about the marketing research process. <br />
In the free online course Marketing Management – Analyzing Competitors and Customers, you will learn about the role of competitive analysis in marketing, and the importance of analyzing and comparing your company with its competitors for a successful business.<br /><br />The course begins by introducing you to the important features of competitor analysis by teaching about the different goals of marketing and how they fit into a company’s overall objectives. You will also study about the business strategy behind marketing, core business processes and core competencies.<br /><br />Next, you will be introduced to the PESTEL framework - how the different PESTEL factors can affect the way a company does business. You will also learn to conduct SWOT analysis and how it helps your business analyze itself with its competitors. You will also be introduced to additional methods that is used to analyze competitors and customers.<br /><br />This free course will be of great interest to business professionals, marketers and those who want to learn about how marketing can be approached in the wider business environment. <br />
This course helps students develop skills in marketing analysis and planning, and introduces key marketing ideas and phenomena, such as how to deliver benefits to customers and marketing analytics. It presents a framework for marketing analysis and enhances problem solving and decision-making abilities in these areas. Material relevant to understanding, managing, and integrating marketing concepts in managerial situations, from entrepreneurial ventures to large multinational firms, and to consulting are presented.
Facebook marketing ideas to help grow your Facebook business page!
Google Plus marketing ideas to help grow your Google Plus page!
Instagram marketing ideas to help grow your Instagram business profile!
LinkedIn marketing ideas to help grow your LinkedIn presence!
Pinterest marketing ideas to help grow your Pinterest business profile!
Twitter marketing ideas to help grow your Twitter business profile!
YouTube marketing ideas to help grow your YouTube Channel!
The free online course Marketing Strategies for Service Management introduces a variety of marketing strategies that help position a business service in the marketplace and give it a competitive advantage by implementing an effective pricing strategy. The course begins by introducing the principles of positioning a business service and how positioning strategies can be used to correctly position a service in the marketplace. You will learn how to develop an effective positioning strategy for a business service and how to use positioning maps to analyze competitive strategy. You will then learn about branding and what is meant by a 'brand'. You will learn about the key features of a successful brand and how they can be applied to a business service. You will examine the various components of strategic thinking and how to develop and implement a strategic plan. You will learn about strategies that help grow a service business and help the business to respond to changes in the industry and market conditions, and how to best capitalize on new opportunities. You will also be introduced to five different competitive strategies and learn how these can be used in a service business to generate a competitive advantage that will enhance customers' delight and create customer advocacy for the service. Finally, you will learn about strategies for setting the price of business services. You will be introduced to the Three C's model for price setting and market-penetration pricing. You will learn about price-adjustment strategies and how to respond to competitors' price changes. This course will be of great interest to all professionals working in the area of business services and service management and who would like to learn more about marketing strategies that help position and price a business service. <br />
The course is aimed at helping students look at the entire marketing mix in light of the strategy of the firm. It is most helpful to students pursuing careers in which they need to look at the firm as a whole. Examples include consultants, investment analysts, entrepreneurs, and product managers.
Objectives
- Identify, evaluate, and develop marketing strategies.
- Evaluate a firm’s opportunities.
- Anticipate competitive dynamics.
- Evaluate the sustainability of competitive advantages.
