Online courses directory (10358)

Social media technologies are continuously transforming the ways consumers interact with each other and firms. These changes constitute a fundamental shift in the marketplace--consumers have greater opportunities to voice their opinions and connect with their peers as well as increased influence over marketers and brands.

In this course, part of the Digital Product Management MicroMasters program, we examine how organizations capitalize on social media and consumer-to-consumer interactions to support their marketing efforts. We view these issues from a strategic and a practical perspective, rather than a technical or platform perspective. We will give you the knowledge you need to create engaging content for platforms such as Facebook, Instagram, Twitter, and Snapchat, as well as how to identify influencers, deliver content to a targeted audience, and measure the success of your efforts.

This course will equip learners with the skills they need to promote their company’s products or services, or their own personal brand using social media. Additionally, learners will gain an understanding of how they can use social media to achieve specific organizational objectives and measure the effectiveness of those efforts.

Leveraging Social Media for your Small Business Sales. Learn how to increase sales using Social Media.

The free online course Social Media Strategy for Small Businesses introduces you to the key techniques for integrating social media platforms into your e-commerce website to drive customer awareness of your brand and increase sales.<br /><br />The course begins by describing the need for a dynamic web presence. You will learn about the different elements of a dynamic website and the different steps of research and planning for a dynamic website. You will be introduced to the different areas to consider when creating a website and learn how to identify key interactive elements that can be added to a website. <br /><br />Next you will learn about the key concepts relevant to social media and the considerations that need to be made for engaging with social media. You will learn about the different types of social media and their benefits and the different ways for preparing and sharing social media content. You will learn how to meaningfully measure social media engagement using platforms such as Twitter, Facebook, blogs, LinkedIn, YouTube and their useful features.<br /><br />The free course will be of great interest to professionals working in the areas of marketing, social media and branding. It will also be of interest to learners who would like to learn more about how effective social media can drive e-commerce.

Avoid the Beginners' Mistakes: Learn the Frameworks and Strategies to create your successful Social Media Strategy

This course seeks to provide students with a general understanding of the form of collective action known as the social movement. Our task will be guided by the close examination of several twentieth century social movements in the United States. We will read about the U.S. civil rights, the unemployed workers', welfare rights, pro-choice / pro-life and gay rights movements. We will compare and contrast certain of these movements with their counterparts in other countries. For all, we will identify the reasons for their successes and failures.

This course will use social network analysis, both its theory and computational tools, to make sense of the social and information networks that have been fueled and rendered accessible by the internet.

Facebook is the leading social networking Web site with over 500 million users. Chris Farrell, voted Number 1 Internet Marketer, explains in this free online course what Facebook is about, how to set up a Facebook account, how to set privacy settings, how to set up your personal profile, what the wall is, and how Facebook has become such an important component of online viral marketing. This course is ideal for those who want to use Facebook for social networking and online viral marketing but lack the skills or knowledge to do it.<br />

Ever wonder why people do what they do? This course offers some answers based on the latest research from social psychology.

This course examines interpersonal and group dynamics, considers how the thoughts, feelings, and actions of individuals are influenced by (and influence) the beliefs, values, and practices of large and small groups. Learning occurs through a combination of lectures, demonstrations and in-class activities complemented by participation in small study groups and completion of homework assignments.

The wars in Iraq and Syria have changed the course of international relations in the 21st century. During these conflicts, hundreds of thousands have died and millions have been displaced. After 13 years, these conflicts continue with no end in sight. The central question of this course is: How do political science theories and methods help us understand the course of these wars? In this course, you will answer this question by integrating three elements: theory, data/description, and application of theory to data/description. The primary goal of this course is to bolster students' skills in using various social science methods to explain important variations in violent conflict.

This course is an undergraduate-level introduction to social statistics. The central focus is descriptive, bivariate, and inferential statistics as they are used in social sciences to analyze survey data. Students will be introduced to how statistics are calculated. The class will focus on (1) understanding the intuitive meaning behind a variety of common social statistics, (2) calculating these statistics by hand with commonly-available spreadsheet software, and (3) practical application of statistical procedures.

This course is an undergraduate-level introduction to social statistics. The central focus is descriptive, bivariate, and inferential statistics as they are used in social sciences to analyze survey data. Students will be introduced to how statistics are calculated. The class will focus on (1) understanding the intuitive meaning behind a variety of common social statistics, (2) calculating these statistics by hand with commonly-available spreadsheet software, and (3) practical application of statistical procedures.

In this course, social, ethical and clinical issues associated with the development of new biotechnologies and their integration into clinical practice is discussed. Basic scientists, clinicians, bioethicists, and social scientists present on the following four general topics: changing political economy of biotech research; problems associated with the adaption of new biotechnologies and findings from molecular biology for clinical settings; the ethical issues that emerge from clinical research and clinical use of new technologies; and the broader social ethics of access and inequality.

This course surveys canonical and recent theories and methods in science studies. We will organize our discussions around the concept of "reproduction," referring variously to:

1. Scientific reproduction (how results are replicated in lab, field, disciplinary contexts)
2. Social reproduction (how social knowledge and relations are regenerated over time)
3. Biological reproduction (how organic substance is managed in the genetic age)
4. Electronic reproduction (how information is reassembled in techniques of transcription, simulation, computation).

Examining intersections and disruptions of these genres of reproduction, we seek to map relations among our social, biological, and electronic lives.

This course covers major theorists and theoretical schools since the late 19th century. Marx, Weber, Durkheim, Bourdieu, Levi-Strauss, Geertz, Foucault, Gramsci, and others.

This course explores how social theories of urban life can be related to the city's architecture and spaces. It is grounded in classic or foundational writings about the city addressing such topics as the public realm and public space, impersonality, crowds and density, surveillance and civility, imprinting time on space, spatial justice, and the segregation of difference. The aim of the course is to generate new ideas about the city by connecting the social and the physical, using Boston as a visual laboratory. Students are required to present a term paper mediating what is read with what has been observed.

Explore current social welfare issues in the context of their history and the underlying rationale and values that support different approaches. Emphasis is placed on major fields of social work service such as:

• income maintenance
• health care
• mental health
• child welfare
• corrections
• elderly services

You will learn about analytic frameworks with regard to social welfare policies and services. These frameworks identify strengths and weaknesses in the current social welfare system with respect to:

• multiculturalism and diversity
• social justice and social change
• behavioral and social science theory and research
• relevant social work promotion, prevention, treatment, and rehabilitation programs

There are four main content areas for the course.

1. The philosophic and practical basis for social welfare provisions.
2. The history of the social work profession and the emergence of specific policies and programs within their historical, social and political contexts.
3. A critical analysis of current social welfare policies in the U.S. and cross-nationally, and programs, nationally and cross-nationally with attention to the evolving policies.
4. An understanding of theory/research, debates, and trends in social welfare provision and patterns of service delivery.

This course is part of the Social Work: Practice, Policy and Research MicroMasters Program offered by MichiganX.

In this social science course we will discuss various methods, strategies and skills within macro social work practice, used to help identify and address needs on a larger scale. You will gain knowledge and skills in the areas of community organizing, management, and policy advocacy, and learn about the various roles social workers play within these areas. This course will provide an appreciation of the historical and contemporary importance of these social work methods and the relevance of these methods for diverse populations and identities.

We will focus on:

• understanding the context of macro practice;
• identifying community and organizational interventions to address social needs and problems;
• organizing and building relationships within communities and organizations;
• organization-based and community-based policy making, planning, and program development.

You will also learn concepts and practice skills involving assessment, problem solving and intervention planning at the macro level, and strategies to work effectively with communities and organizations. Content includes reflective practice and utilizing interpersonal skills in macro practice.

This course is part of the Social Work: Practice, Policy and Research MicroMasters Program offered by MichiganX.

This course focuses on the transactional relationships between people and their social environments.

You will learn social work practice methods to restore, maintain and promote social functioning as it relates to individuals, families, and small groups.

This course integrates content on multiculturalism, diversity, and social justice issues. You will examine social work values and ethics as well as issues of race, ethnicity, gender, sexual orientation, socio-economic status, age, religion, and ability as these relate to social work practice.

This course builds off of behavioral and social science theories to inform the practice concepts and skills presented. You will learn how to perform various social work roles (i.e. counselor/clinical social worker, group facilitator, mediator, and advocate), recognizing that these roles must adhere to social work values and ethics. You will learn the importance of developing relationships with clients, colleagues, supervisors, other professionals, and other constituencies. You will learn how to apply skills such as active listening, empathic responding, contracting, and critical and creative thinking in practice.

All phases of the social work practice intervention process (i.e. engagement, assessment, intervention and evaluation) are presented and applied with individuals, families, and small groups.

You will learn how to assess vulnerabilities and strengths in clients' lives that relate to attributes (e.g. ability, age, class, color, culture, ethnicity, family structure, gender {including gender identity and gender expression}, marital status, national origin, race, religion or spirituality, sex, and sexual orientation) as well as situational and environmental factors relevant to the client's social functioning.

You will also learn how to assess risks, barriers, and plan, implement and monitor change strategies and evaluate techniques in order to demonstrate effectiveness.

This course is part of the Social Work: Practice, Policy and Research MicroMasters Program offered by MichiganX.

In this social science course, you will learn how social workers in the United States engage in creating change and supporting the resilience of individuals, families and communities in this new era.

Learners will have an opportunity to explore the social worker profession, the different roles of social workers in a range of settings, the cross cutting themes that guide social work practice, the history of social work, and current challenges.

Using a social justice lens, learners will reflect on current challenges facing the lives of individuals, families and communities and examine ways to advocate for needed changes.

This course is part of the Social Work: Practice, Policy and Research MicroMasters Program offered by MichiganX.