Online courses directory (10358)
Provides a firm grounding in the foundations of probability and statistics, the course focuses on real examples from the medical literature and popular press.
Statistics One is a comprehensive yet friendly introduction to statistics.
This free online course is the first of our Upper-Secondary Mathematics suite of courses. It covers mathematical analysis, including univariate statistics and data, bivariate statistics, correlation, regression, residual analysis, non-linear data, and seasonal movements. This course is suitable for students of maths, especially those preparing for examinations. It is also suitable for those looking to refresh their knowledge of Mathematics. <br />
This course is an introduction to the key ideas and principles of the collection, display, and analysis of data to guide you in making valid and appropriate conclusions about the world.
Data is everywhere, from the media to the health sciences, and from financial forecasting to engineering design. It drives our decisions, and shapes our views and beliefs. But how can we make sense of it?
This course introduces some of the key ideas and concepts of statistics, the discipline that allows us to analyse and interpret the data that underpins modern society.
In this course, you will explore the key principles of statistics for yourself, using interactive applets, and you will learn to interpret and evaluate the data you encounter in everyday life.
No previous knowledge of statistics is required, although familiarity with secondary school mathematics is advisable.
Logo image: © The University of Edinburgh 2016 CC BY, derived from Waverley Bridge, by Manuel Farnlack on Flickr, 2010 CC BY
Learn some of the main tools used in statistical modeling and data science. We cover both traditional as well as exciting new methods, and how to use them in R.
Yahoo is a very popular Web site but, with strong competition for products and services coming from others like Google and Facebook, Yahoo as an organisation faces severe challenges in being more competitive in the advertising market. In this free online course Sue Decker, the CEO of Yahoo from 2008 to 2009, discusses how the founders of Yahoo focused on the needs of its customers by developing a hierarchal database structure for faster and more efficient searches making life easier for the customer. The course also looks at how internal structuring of the sales force was implemented to improve customer service, where the gap in monetising search queries between it and Google occurred, and recent acquisition proposals. This course will be of interest to advertising, business, marketing professionals and entrepreneurs who have an interest in how an online Web company uses its customer base as a business model.<br />
This MOOC is designed for teachers who may be interested in creating their own STEAM CAMP based upon a proven model created by Jennifer Miller and Sandra Wozniak. Their STEAM CAMP incorporated NASA MMS Challenge curriculum, authored by Jennifer Miller, Sandra Wozniak, and Tom Chambers, along with other NASA MMS fabrication resources. To be successful in this course, participants should plan to spend approximately 3 hours per week completing activities and interacting with others. The primary audience for this course are those who wish to conduct their own STEAM Camp or after school STEAM program. This MOOC consists of five one-week modules full of NASA MMS student resources that can be used during STEAM related educational experiences. Join the conversation on Twitter, too! #STEAMMOOC
Have you ever considered going to a pharmacy to order some new cardiomyocytes (heart muscle cells) for your ailing heart? It might sound crazy, but recent developments in stem cell science have made this concept not so futuristic. In this course, we will explore the underlying biology behind the idea of using stem cells to treat disease, specifically analyzing the mechanisms that enable a single genome to encode multiple cell states ranging from neurons to fibroblasts to T cells. Overall, we hope to provide a comprehensive overview of this exciting new field of research and its clinical relevance.
This course is one of many Advanced Undergraduate Seminars offered by the Biology Department at MIT. These seminars are tailored for students with an interest in using primary research literature to discuss and learn about current biological research in a highly interactive setting. Many instructors of the Advanced Undergraduate Seminars are postdoctoral scientists with a strong interest in teaching.
The STEM Readiness course provides a refresher of core skills related to STEM careers. The core skills covered are Mathematics from arithmetic to beginning algebra, Workplace Communications and Professionalism. The topics of the course are presented through workplace scenarios to show learners how these skills apply to their potential careers. In reviewing these core skills students will be better prepared to be successful in post-secondary STEM related technical programs and ultimately in STEM related careers.
Learn about the Estate Planning Process and take the necessary steps to plan your Estate.
The major themes of this course are estimation and control of dynamic systems. Preliminary topics begin with reviews of probability and random variables. Next, classical and state-space descriptions of random processes and their propagation through linear systems are introduced, followed by frequency domain design of filters and compensators. From there, the Kalman filter is employed to estimate the states of dynamic systems. Concluding topics include conditions for stability of the filter equations.
This course examines the fundamentals of detection and estimation for signal processing, communications, and control. Topics covered include: vector spaces of random variables; Bayesian and Neyman-Pearson hypothesis testing; Bayesian and nonrandom parameter estimation; minimum-variance unbiased estimators and the Cramer-Rao bounds; representations for stochastic processes, shaping and whitening filters, and Karhunen-Loeve expansions; and detection and estimation from waveform observations. Advanced topics include: linear prediction and spectral estimation, and Wiener and Kalman filters.
The motion of falling leaves or small particles diffusing in a fluid is highly stochastic in nature. Therefore, such motions must be modeled as stochastic processes, for which exact predictions are no longer possible. This is in stark contrast to the deterministic motion of planets and stars, which can be perfectly predicted using celestial mechanics.
This course is an introduction to stochastic processes through numerical simulations, with a focus on the proper data analysis needed to interpret the results. We will use the Jupyter (iPython) notebook as our programming environment. It is freely available for Windows, Mac, and Linux through the Anaconda Python Distribution.
The students will first learn the basic theories of stochastic processes. Then, they will use these theories to develop their own python codes to perform numerical simulations of small particles diffusing in a fluid. Finally, they will analyze the simulation data according to the theories presented at the beginning of course.
At the end of the course, we will analyze the dynamical data of more complicated systems, such as financial markets or meteorological data, using the basic theory of stochastic processes.
The Market isn't a Mystery, It’s a Playground. Learn the Rules, Learn to Play!
Examine the financial concepts that inform the value of stocks and bonds and how to make smart decisions as an investor.
Course Summary
When was Stonehenge built? Who built it? How was it built? Why was it built? Answers cannot be promised to all of these, but we can get better at asking the questions and work towards solutions. We can look at how people have responded to Stonehenge. Most of all we can begin to think about what Stonehenge means to us.
What do I learn?
- To understand present archaeological thinking about Stonehenge.
- To evaluate responses to Stonehenge in art, literature, music, architecture and culture.
- To consider your own response to Stonehenge, expressed through two peer-evaluated mini-essays.
What do I need too know?
No entry requirements. This MOOC is open to all.
Course Structure
Chapter 1: The Stonehenge Landscape
Stonehenge as a landscape of prehistoric sites. A historical context: the Mesolithic, the Neolithic and the building of the Stonehenge.
Chapter 2: Who built Stonehenge?
Theories: when, by whom, how and why.
Chapter 3: Stonehenge Problems
Context - the Stonehenge landscape: problems with transportation and erection. Part destruction - why and how?
Chapter 4: Responses to Stonehenge
An array of responses: Geoffrey of Monmouth (1138); the antiquarian tradition, the temple and astronomic alignments traditions; various amateur theories; the archaeological traditions.
Stonehenge, Woodhenge: monuments in a landscape
Chapter 5: Cultural Contexts
Stonehenge in fiction, poetry, music, art and popular culture.
Chapter 6: Stonehenge Today
Stonehenge as a cultural icon, emblem of Britain, World Heritage site and sacred space.
Blick Mead as the cradle of Stonehenge.
Chapter 7: Reassessing Stonehenge
Written activity as an assessment
Chapter 8: Responses to Stonehenge
Examination of students' responses through their essays. Integration of blog, Wiki, Twitter and eBook as a way of continuing the discussion after the course.
Workload
Approximately two hours per week for watching video lectures, completing quizzes and homework assignments.
Course Summary
In an age of self-service stores, saturated markets, and ever more demanding customers, the creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this MOOC, you will be introduced to shopper marketing. You will learn to understand shopping behavior and how to optimize the design of retail stores and service environments to increase customer satisfaction and sales. While the focus is on the practical applicability of the concepts discussed, the MOOC is also firmly grounded in consumer and psychological research. In the lessons, I will draw on both the recent research literature and my own experience in marketing consulting and consumer research.
The topics covered in the MOOC are:
• Store layout: Influencing how shoppers navigate the store
• Helping shopper orientation in the store
• Store design factors
• Visual merchandising techniques
• Influencing the store atmosphere
• Experiential store design: Making shopping fun
• Specific applications of store design principles
What will I learn?
By the end this MOOC, you will have developed an understanding of consumer behavior at the point of sale and be able to apply this knowledge to the (re)design of retail spaces and service environments.
Specifically, you will:
• appreciate the relevance of shopper marketing and store design
• understand the goals of store and servicescape design
• be able to apply environmental psychology principles to the design of retail and service spaces
• understand the effect of sensory clues such as music, scents and colors on shopping behavior
• understand how emotions influence shopping decisions and be able to trigger emotions in shoppers
• understand the importance of experiential marketing and store design
• be able to influence consumer behavior with specific store design and visual merchandising techniques
• be able to apply the knowledge gained in this MOOC to evaluate retail spaces and servicescapes
Also, you should have fun in this MOOC :-)
What do I need to know?
No prior marketing, business or psychology knowledge is required.
Course Structure
Week 1: Shopper movement and behavior in the store
Find out how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see and buy.
1.0 Welcome to the course
1.1 Overview of the module
1.2 Shopper shadowing: Tracking shoppers in the store
1.3 Four principles of how shoppers move in the store
1.4 Grid and free form: Creating a store layout that suits the store
1.5 Follow the yellow brick road: Influencing shopper movement through a loop
1.6 How I ended up buying potato chips: Where to place products so that shoppers buy them
1.7 Eye level is buy level: The principles of shelf placement
1.8 Horizontal, not vertical: Shoppers’ search patterns
1.9 Follow the eye: Eyetracking at the Point of Sale
From my bookshelf
Week 2: Shopper orientation and disorientation
Learn why shopper confusion kills every sale and how you can help shoppers find their way—all the way to the cash register.
2.1 Overview of the module
2.2 I’m so lost… and I hate this place: The effects of shopper disorientation
2.3 It’s all stored in the head: Improving shopper orientation through cognitive maps
2.4 Beware of the magic number 7: Improving shopper orientation through signs
2.5 Words and pictures: Applying dual coding theory
2.6 You are here: Improving orientation through store maps
2.7 The store as a forbidden place: Consumer disinformation
From my bookshelf
Week 3: Influencing shoppers through the store atmosphere
Learn how to appeal to shopper emotions through use of colors, scents, light, and music.
3.1 Overview of the module
3.2 Communicating through the senses: How the store atmosphere influences emotions
3.3 How the environment influences shoppers: The Mehrabian-Russell-Model
3.4 Arousal and pleasure: The key drivers of in-store behavior
3.5 Better slow than fast: Using background music in the store
3.6 The smell of happy memories: Using ambient scents
3.7 Let the sunshine in: Store lighting
3.8 Red or blue? Colors in the store
3.9 Everything must fit: The importance of congruence
From my bookshelf
Week 4: Visual merchandising – the art and science of product presentation
Let me show you what the most attention-grabbing and profitable ways to present your merchandise are.
4.1 Overview of the module
4.2 The art and science of seducing shoppers with the merchandise: What is visual merchandising?
4.3 Shoppers buy only what they see: The 3 key principles of visual merchandising
4.4 Less is more: Avoiding the choice overload effect
4.5 Choosing the right company for your products: The bundled presentation merchandising technique
4.6 Creating visual magnets: Directing the shoppers’ attention
4.7 A picture says more than a thousand words: Using in-store graphics to trigger cognitive schemas
From my bookshelf
Week 5: Making shopping fun through experiential store design
I'll teach you to make shopping memorable and fun by creating unique experiences.
5.1 Overview of the module
5.2 Competing with cyberspace: Reasons for experiential store design
5.3 Necessity or fun: Utilitarian and hedonic shopping
5.4 Appealing to the pleasure seekers: 4 steps for creating shopping experiences for hedonic shoppers
5.5 Exciting places and live entertainment: Designing experiences for adventure shoppers
5.6 Creating a third place: Designing experiences for social shoppers
5.7 Gifts, indulgence and curiosity: Experiences for role, gratification, and idea shoppers
5.8 Appealing to the bargain hunters: Designing experiences for deal-prone consumers
5.9 Jungles, castles and Harry Potter: Creating effective themed experiences
From my bookshelf
Week 6: Recipes for influencing shoppers
Find out how you can apply the concepts learned in this course to influence specific shopping behaviors and achieve positive effects for the store.
6.1 Overview of the module
6.2 How much longer? Shorten consumers’ wait-time perceptions
6.3 Expensive or cheap? Influence shoppers’ price perceptions
6.4 Accessibility for all: Design the store for senior citizens
6.5 Wait, wait, don’t go! Keep shoppers in the store longer
6.6 I must have that! Encourage impulse purchases
6.7 Make shopping simple and fun: The importance of processing fluency
6.8 Course conclusion
The transition from high school and home to college and a new living environment can be a fascinating and interesting time, made all the more challenging and interesting by being at MIT. More than recording the first semester through a series of snapshots, this freshman seminar will attempt to teach photography as a method of seeing and a tool for better understanding new surroundings. Over the course of the semester, students will develop a body of work through a series of assignments, and then attempt to describe the conditions and emotions of their new environment in a cohesive final presentation.
By Greta Cowan
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