Online courses directory (19947)
An introduction to the basics of marine science and conservation, brought to you with the help of sea turtles, marine mammals, seabirds and many more of the most compelling creatures in the ocean.
This class is designed to provide the student with a global to molecular-level perspective of organic matter cycling in the oceans and marine sediments. Topics include: Organic matter (C,N,P) composition, reactivity and budgets within, and fluxes through, major ocean reservoirs; microbial recycling pathways for organic matter; models of organic matter degradation and preservation; role of anoxia in organic matter burial; relationships between dissolved and particulate (sinking and suspended) organic matter; methods for characterization of sedimentary organic matter; and application of biological markers as tools in oceanography. Both structural and isotopic aspects are covered.
This course discusses the selection and evaluation of commercial and naval ship power and propulsion systems. It will cover the analysis of propulsors, prime mover thermodynamic cycles, propeller-engine matching, propeller selection, waterjet analysis, and reviews alternative propulsors. The course also investigates thermodynamic analyses of Rankine, Brayton, Diesel, and Combined cycles, reduction gears and integrated electric drive. Battery operated vehicles and fuel cells are also discussed. The term project requires analysis of alternatives in propulsion plant design for given physical, performance, and economic constraints. Graduate students complete different assignments and exams.
This course discusses the selection and evaluation of commercial and naval ship power and propulsion systems. It will cover the analysis of propulsors, prime mover thermodynamic cycles, propeller-engine matching, propeller selection, waterjet analysis, and reviews alternative propulsors. The course also investigates thermodynamic analyses of Rankine, Brayton, Diesel, and Combined cycles, reduction gears and integrated electric drive. Battery operated vehicles and fuel cells are also discussed. The term project requires analysis of alternatives in propulsion plant design for given physical, performance, and economic constraints. Graduate students complete different assignments and exams.
Learn how to create a culture that encourages the development of new products from Yahoo! CEO Marissa Mayer.
Maritime English. Introductory course aimed at improving the fluency of students & professionals in the Maritime Sector.
Understand the real secret of marketing and how to use your market position to create a successful marketing strategy
Analyze & Tap Into The Most Profitable Markets
Examine & Find The Right Markets and Better Understand What Your Customers Want, To Ensure That Your Product Sells!
Learn how to segment existing customer base, get new customers, control market surveys, use IBM SPSS and MS Excel
Learn how speak with confidence about yourself and your work. It's time to turn hesitation into results!
Learn how to use the 4Ps of marketing for Designing a Business, Brand & Marketing that Attract Your Ideal Clients
Marketers want to understand and forecast how customers purchase products and services and how they respond to marketing initiatives.
Learn how analytics help businesses drive marketing to maximize its effectiveness and optimize return on investment (ROI).
In this course, part of the Business Analytics MicroMasters program, discover how to develop quantitative models that leverage business data, statistical computation, and machine learning to forecast sales and marketing impact for:
- customer relationship management;
- market segmentation;
- value creation;
- communication;
- monetization.
You will learn how to use probabilistic models and optimization tools to model customer demand forecasts, pricing sensitivity, Lifetime Value and how to leverage such data to make optimal decisions on designing new products, marketing segmentation and strategy.
In this marketing course, you will learn about competitive analysis and market segmentation, including how to analyze and structure industries and markets to transform your marketing efforts from vague, generic attempts to laser-guided precision.
You will learn how to predict what your competitors will do next, plus how to segment markets for greater customer satisfaction and company profitability.
This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks.
This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace. Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.
Businesses today have access to an increasingly large amount of detailed customer data, and this influx of data is only going to continue. Combined with a detailed history of marketing actions, there is a newfound potential for deriving actionable insights, but you need the tools to do so. Using real-world applications from various industries, this course will help you understand the tools and strategies used to make data-driven decisions that you can put to use in your own company or business. This valuable data may include in-store and online customer transactions, customer surveys as well as prices and advertising. You’ll also learn how to assess critical managerial problems, develop relevant hypotheses, analyze data and, most importantly, draw inferences to create convincing narratives which yield actionable results.
This course is part of Wharton's Digital Marketing Professional Certificate. For more information, see here.
Begin your journey in a new career in marketing analytics. Learn about powerful strategies and methodology, starting with identifying market trends and metrics used to measure marketing success.
In this marketing course, you will learn how to execute market sizing, identify market trends, and predict future conditions.
This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks. This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace.
Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.
In this marketing course, you will learn how to price your offerings, as well as how to allocate your scarce marketing budget among different promotion vehicles to maximize their overall impact in the organization.
You will also learn how to select prices to maximize profits or fulfill other specific company objectives.
This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks.
This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace. Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.
In this marketing course, you will learn how to apply advanced concepts such as conjoint analysis and decision tree methodologies to product decisions, as well as learn the best ways to distribute and sell your offerings to consumers.
You will also learn how to apply conjoint analysis to identify the product features that your consumers want most.
This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks.
This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace. Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.
"How to" marketing for business. Quick. Convenient. Flexible. Taught by former CEO.
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