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Coursera: Taste Our New Course: Managing Food and Beverage Companies
This guest post is written by Università Bocconi, introducing the course Managing Food and Beverage Companies starting July 3rd The theme chosen for this year’s Expo 2015—a universal exposition being held in Milan—is Feeding the Planet, Energy for Life. The event is an occasion to focus the world’s attention on all themes related to the food industry from sustainability issues to management ones. It’s an optimal time to discover the variables that need to be taken into account when entering and competing in the food and beverage industry. This topic is a multidimensional ecosystem which, at the same time, connects and divides our world. Companies working in this field have to face multiple dilemmas every day such as: operating with innovation or tradition, or locally or globally, and more. Managing Food and Beverage Companies gives learners concrete examples on how companies can define and innovate their value proposition to have a real impac…