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Coursera: A conversation with University of Chicago Booth School of Business sales expert Craig Wortmann
In this Q&A, we are talking with Craig Wortmann, Clinical Professor of Entrepreneurship at the University of Chicago Booth School of Business about how strong sales strategies are changing businesses and key skills you will learn in his new course, Sales Strategies: Mastering the Selling Process: Why is it important to learn about sales? Sales is an incredibly important set of skills and disciplines to learn because you are selling much more than you may realize. We all have goals, big and small: to help our kids; to grow our businesses; to get a great job; to have a network of trusted friends; to see our ideas come to life. And in order to accomplish these goals, we must sell. When you try to persuade your child that writing a thank you note after a gift is the right thing to do, or when you tell an interviewer about why your experience might be a good fit, or when you hire a new employee, you are selling! When you can do this well, YOU get that job, your child DOES develop t…