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Learning Solutions Magazine: Turning MOOC Cons into Pros: Using MOOCs for Recruitment in Higher Education by Kevin Engler

Turning MOOC Cons into Pros: Using MOOCs for Recruitment in Higher Education by Kevin Engler
2017-02-09 05:01:00

MOOCs have developed rather negative connotations as a learning delivery platform: high attrition rate, middling rigor, heterogeneous student cohorts with widely varying skill levels and backgrounds, insufficient recognition of learning value, and an unsustainable “free” business model. Using a MOOC as a recruitment tool, not just a content delivery system, flips these MOOC “cons” to “pros.”…

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