Courses tagged with "Canvas.net" (2635)

Are you a leader or managing a team? This course follows on from Build Your Personal Brand in 8 Easy Steps - Module 1

Non-techie guide to building your foundation on the Internet - from website to email list.

Provides you with everything you need to know about developing Apps and building a successful App company from scratch.

The Brand Building Guide to learning how to discover, create, communicate and maintain your brand for career & success.

Become a Lean Startup Guru. Learn Lean Methodology from Lean experts like Eric Ries, Steve Blank, and more.

Proven Strategies to Increase Leads, Get More Sales, and Build a Trustworthy Reputation in Your Network

Learn how to transform your ideas into a successful business with Start Smart's comprehensive step-by-step course.

This course aims to give you the most important aspects of building an outstanding profile.

Mark Pincus, CEO of Zynga, equates building a sustainable online empire with building the skyscrapers that shaped the lo

Learn how to market yourself until you are the biggest brand in your field.

What Businesses of All Sizes and Types Can Learn from Amazon, Apple, Facebook, and Google

How to conduct a stakeholder analysis for your internal communication strategy

Accounting can be considered the language of business. If you are learning accounting for the first time, embracing its foundational concepts may be a challenging process. Mastery of accounting primarily rests in your ability to critically think through and synthesize the information as it applies to a given situation. You should approach the learning of accounting the same way you would approach learning a foreign language; It will take time and practice to ensure you remember the concepts. There are a number of sub-disciplines that fall under the umbrella of “accounting,” but in this course, we will be focused on financial accounting. Accounting as a business discipline can be viewed as a system of compiled data. The word data should not be confused with “information.” In terms of accounting, “data” should be viewed as the raw transactions or business activity that happens within any business entity. For example: Someone uses $30,000 of their savings to start a business. The use of these f…

In BUS103 [1] (Financial Accounting), we learned that firms need to track various forms of data in order to report to investors, regulators, and potential business associates such as customers and vendors.  Firm managers, however, often need information that is much more detailed than the data provided in these financial reports.  They use what is known as “managerial accounting” to make various decisions about their businesses.  To avoid information overload, much of their data is tailored to the needs of a particular business unit instead of generally applicable to the firm as a whole. As you might expect, different managers have different needs.  However, almost all management decisions deal with the same key issues: cost, price, and profit.  This course will examine this sort of decision-making, identifying the tools and methods managers use to make the best-informed decisions possible.  We will begin with an introduction to the terms that will be referenced in the later units.  We will then…

Economics is traditionally divided into two parts: microeconomics and macroeconomics.  The purpose of this course is to provide you with a fundamental understanding of the principles of macroeconomics.  Macroeconomists study how a country’s economy works and try to determine the best choices to improve the overall wellbeing of a nation.  Typical topics include inflation (the overall level of prices), employment, fiscal policy (government taxing and spending), and money and banking (interest rates and lending policies).  Individuals and firms need to consider how macroeconomic events will affect their own prosperity.  To better define macroeconomics, consider its distinction from microeconomics.  Imagine you are attempting to figure out how the price of a certain good (say, bread) has been determined.  Microeconomics would focus on how the supply of and the demand for bread determine its prices.  It would examine factors like the input prices and the consumer's demand in order to determine the curren…

In this course, you will learn about the marketing process and examine the range of marketing decisions that an organization must make in order to sell its products and services. You will also learn how to think like a marketer, discovering that the focus of marketing has always been on the consumer. You will begin to ask, “Who is the consumer of goods and services?” What does the consumer need? What does the consumer want? Marketing is an understanding of how to communicate with the consumer, and is characterized by four activities: Creating products and services that serve consumers Communicating a clear value proposition Delivering products and services in a way that optimizes value Exchanging, or trading, value for those offerings Many people incorrectly believe that marketing and advertising are one in the same. In reality, advertising is just one of many tools used in marketing, which is the process by which firms determine which products to offer, how to price those products, and to whom th…

Law, in its simplest form, is used to protect one party from another. For instance, laws protect customers from being exploited by companies. Laws protect companies from other companies.  Laws even protect citizens and corporations from the government. However, law is neither perfect nor all encompassing. Sometimes, societal ethics fill the voids that laws leave behind; other times, usually when societal ethics have been systematically violated by a group of the population, we write laws that are designed to require individuals to live up to certain ethical standards. In the backlash of the Enron scandal (where Enron executives used accounting tricks to hide losses) for example, new accounting laws were passed. Similarly, as a result of the financial crisis of 2008, legislators proposed new regulations designed to enforce a certain standard of ethical behavior within the financial services industry. This course will introduce you to the laws and ethical standards that managers must abide by in the course o…

Management refers to the organization and coordination of work to produce a desired result. A manager is a person who practices management by working with and through people in order to accomplish his or her organization’s goals. When you think of the term manager, you may be imagining your supervisor as he or she hires and terminates employees and makes major decisions above your authority. However, although you may not view yourself in this way, you yourself may also be a manager. In fact, many of us practice management skills in the workplace every day. You may have a team of employees that you manage, or lead a project that requires management strategy, or demonstrate leadership qualities among your peers. These are all scenarios that require you to apply the principles of management. In this course, you will learn to recognize the characteristics of proper management by identifying what successful managers do and how they do it. Understanding how managers work is just as beneficial for the subordinate…

There is no shortage of quotes in which inspirational business leaders describe the sources of their success. Their reasons are often diverse, but almost everyone comes back to the same thing: people. The people are the company; they create the success. In BUS301: Managing Human Capital, you learned how to find, train, and manage these people. Please keep in mind that there is more to successful business leadership than managing human capital. You must have a suitable structure and culture at your firm in order to achieve success. Imagine the U.S. military; it boasts some of the best-trained soldiers in human history, but that talent would be wasted without a structure designed to appropriately deploy forces. In other words, the military would not be as successful without streamlined organizational behavior. Organizational behavior (OB) is the study of how people interact in organizations. These interactions are governed by a number of factors, including your personal life, the personality of your boss or you…

Operations management is a science with which we are all, in some capacity, familiar.  We all have scarce resources and have to allocate those resources properly.  Think about the process of preparing a meal: you have to gather all the proper ingredients and prepare them for cooking.  Certain ingredients go in at certain times.  Occasionally, you fall behind or get too far ahead, jeopardizing the entire meal.  And, of course, if you find that you do not have enough ingredients, even more problems arise.  All of these elements of meal preparation - purchasing ingredients, prepping the ingredients by dicing them up, mixing ingredients together, boiling or baking the dish, serving, and cleaning - can be seen as parts of operations management. In the realm of business, operations management is more complicated than preparing a family meal.  There may be hundreds or thousands of participants rather than just you and your brother or wife or grandfather cooking in the kitchen.  Each participant has a speci…