Online courses directory (13677)
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How to develop and manage a Marketing Plan?
An introduction to the marketing concept and its role in business strategy. NOTE: Options A and B use different texts.
An introduction to the marketing concept and its role in business strategy. NOTE: Options A and B use different texts.
A practical step by step guide to marketing information and research.
A marketing course designed for creative professionals including graphic designers, photographers, and writers.
The free online course Marketing Strategies for Service Management introduces a variety of marketing strategies that help position a business service in the marketplace and give it a competitive advantage by implementing an effective pricing strategy. The course begins by introducing the principles of positioning a business service and how positioning strategies can be used to correctly position a service in the marketplace. You will learn how to develop an effective positioning strategy for a business service and how to use positioning maps to analyze competitive strategy. You will then learn about branding and what is meant by a 'brand'. You will learn about the key features of a successful brand and how they can be applied to a business service. You will examine the various components of strategic thinking and how to develop and implement a strategic plan. You will learn about strategies that help grow a service business and help the business to respond to changes in the industry and market conditions, and how to best capitalize on new opportunities. You will also be introduced to five different competitive strategies and learn how these can be used in a service business to generate a competitive advantage that will enhance customers' delight and create customer advocacy for the service. Finally, you will learn about strategies for setting the price of business services. You will be introduced to the Three C's model for price setting and market-penetration pricing. You will learn about price-adjustment strategies and how to respond to competitors' price changes. This course will be of great interest to all professionals working in the area of business services and service management and who would like to learn more about marketing strategies that help position and price a business service. <br />
Essential Marketing Strategy Skills from Top Marketers for Small & Big Companies.
A simplified, fun, and useful course in marketing and branding that is designed for non-marketing people.
Jeffrey Housenbold is president and CEO of Shutterfly which provides a full range of products and services that enable consumers to manage their digital photos. Housenbold has a successful track record of building online consumer franchises by combining commerce and community. In this free online course he discusses how entrepreneurial thinking can lead to the success of a business. You will examine how he has made Shutterfly into a market leader and you will also learn when not to listen to market research. He gives important tips on being successful in any business and how you should keep innovating to stay ahead. This course will appeal to business professionals who would like to gain from the insights and ideas of a leading entrepreneur, and to students and anyone with an interest in how to make a business successful.<br />
Learn how to Videoscribe in less than two hours. Whiteboard animation engages your audience and converts sales.
Marketing con Facebook para generar un flujo constante de Prospectos y Clientes
Develop an Internet marketing plan for your business that incorporates SEO, advertising, email, social media, and more.
21 Ways in 21 Days
How to leverage your expertise to promote and grow you business with Expert Position Marketing!
Further the ideals and goals of your nonprofit by learning to compete more effectively for members, media attention, donors, clients, and volunteers.
Marketing Yourself for Career Success
Getting married is just the first step! Learn how to build a solid foundation for a healthy partnership that will last far beyond "I do."
You will learn basic kicks and punches in this introductory Martial Arts course.
Your child will learn the fundamentals of martial arts. Philosophy, protocals, self defense, and anti-bullying
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