Online courses directory (10358)

Over 70% of our planet is ocean, and life itself evolved in the sea so come and join us on this tour of Planet Ocean!

This course covers basic topics in autonomous marine vehicles, focusing mainly on software and algorithms for autonomous decision making (autonomy) by underwater vehicles operating in the ocean environments, autonomously adapting to the environment for improved sensing performance. It will introduce students to underwater acoustic communication environment, as well as the various options for undersea navigation, both crucial to the operation of collaborative undersea networks for environmental sensing. Sensors for acoustic, biological and chemical sensing by underwater vehicles and their integration with the autonomy system for environmentally adaptive undersea mapping and observation will be covered. The subject will have a significant lab component, involving the use of the MOOS-IvP autonomy software infrastructure for developing integrated sensing, modeling and control solutions for a variety of ocean observation problems, using simulation environments and a field testbed with small autonomous surface craft and underwater vehicles operated on the Charles River.

This course is an introduction to chemical oceanography. It describes reservoir models and residence time, major ion composition of seawater, inputs to and outputs from the ocean via rivers, the atmosphere, and the sea floor. Biogeochemical cycling within the oceanic water column and sediments, emphasizing the roles played by the formation, transport, and alteration of oceanic particles and the effects that these processes have on seawater composition. Cycles of carbon, nitrogen, phosphorus, oxygen, and sulfur. Uptake of anthropogenic carbon dioxide by the ocean. Material presented through lectures and student-led presentation and discussion of recent papers.

The structure of the course is designed to have students acquire a broad understanding of the field of Marine Chemistry; to get a feel for experimental methodologies, the results that they have generated and the theoretical insights they have yielded to date.

In this course the fundamentals of fluid mechanics are developed in the context of naval architecture and ocean science and engineering. The various topics covered are: Transport theorem and conservation principles, Navier-Stokes' equation, dimensional analysis, ideal and potential flows, vorticity and Kelvin's theorem, hydrodynamic forces in potential flow, D'Alembert's paradox, added-mass, slender-body theory, viscous-fluid flow, laminar and turbulent boundary layers, model testing, scaling laws, application of potential theory to surface waves, energy transport, wave/body forces, linearized theory of lifting surfaces, and experimental project in the towing tank or propeller tunnel.

This subject was originally offered in Course 13 (Department of Ocean Engineering) as 13.021. In 2005, ocean engineering became part of Course 2 (Department of Mechanical Engineering), and this subject was renumbered 2.20.

The objective of this course is to develop an understanding of principles of marine isotope geochemistry, its systematics, and its application to the study of the behavior and history of the oceans within the earth system. The emphasis is on developing the underlying concepts and theory as well as proficiency in working with practical isotope systems. The course is divided into four sections: nuclear systematics, Earth formation and evolution, stable isotopes, and applications to the ocean system.

An introduction to the basics of marine science and conservation, brought to you with the help of sea turtles, marine mammals, seabirds and many more of the most compelling creatures in the ocean.

This class is designed to provide the student with a global to molecular-level perspective of organic matter cycling in the oceans and marine sediments. Topics include: Organic matter (C,N,P) composition, reactivity and budgets within, and fluxes through, major ocean reservoirs; microbial recycling pathways for organic matter; models of organic matter degradation and preservation; role of anoxia in organic matter burial; relationships between dissolved and particulate (sinking and suspended) organic matter; methods for characterization of sedimentary organic matter; and application of biological markers as tools in oceanography. Both structural and isotopic aspects are covered.

This course discusses the selection and evaluation of commercial and naval ship power and propulsion systems. It will cover the analysis of propulsors, prime mover thermodynamic cycles, propeller-engine matching, propeller selection, waterjet analysis, and reviews alternative propulsors. The course also investigates thermodynamic analyses of Rankine, Brayton, Diesel, and Combined cycles, reduction gears and integrated electric drive. Battery operated vehicles and fuel cells are also discussed. The term project requires analysis of alternatives in propulsion plant design for given physical, performance, and economic constraints. Graduate students complete different assignments and exams.

This course discusses the selection and evaluation of commercial and naval ship power and propulsion systems. It will cover the analysis of propulsors, prime mover thermodynamic cycles, propeller-engine matching, propeller selection, waterjet analysis, and reviews alternative propulsors. The course also investigates thermodynamic analyses of Rankine, Brayton, Diesel, and Combined cycles, reduction gears and integrated electric drive. Battery operated vehicles and fuel cells are also discussed. The term project requires analysis of alternatives in propulsion plant design for given physical, performance, and economic constraints. Graduate students complete different assignments and exams.

Learn how to create a culture that encourages the development of new products from Yahoo! CEO Marissa Mayer.

Maritime English. Introductory course aimed at improving the fluency of students & professionals in the Maritime Sector.

Marketers want to understand and forecast how customers purchase products and services and how they respond to marketing initiatives.

Learn how analytics help businesses drive marketing to maximize its effectiveness and optimize return on investment (ROI).

In this course, part of the Business Analytics MicroMasters program, discover how to develop quantitative models that leverage business data, statistical computation, and machine learning to forecast sales and marketing impact for:

• customer relationship management;
• market segmentation;
• value creation;
• communication;
• monetization.

You will learn how to use probabilistic models and optimization tools to model customer demand forecasts, pricing sensitivity, Lifetime Value and how to leverage such data to make optimal decisions on designing new products, marketing segmentation and strategy.

In this marketing course, you will learn about competitive analysis and market segmentation, including how to analyze and structure industries and markets to transform your marketing efforts from vague, generic attempts to laser-guided precision.

You will learn how to predict what your competitors will do next, plus how to segment markets for greater customer satisfaction and company profitability.

This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks.

This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace. Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.

Businesses today have access to an increasingly large amount of detailed customer data, and this influx of data is only going to continue. Combined with a detailed history of marketing actions, there is a newfound potential for deriving actionable insights, but you need the tools to do so. Using real-world applications from various industries, this course will help you understand the tools and strategies used to make data-driven decisions that you can put to use in your own company or business. This valuable data may include in-store and online customer transactions, customer surveys as well as prices and advertising. You’ll also learn how to assess critical managerial problems, develop relevant hypotheses, analyze data and, most importantly, draw inferences to create convincing narratives which yield actionable results.

This course is part of Wharton's Digital Marketing Professional Certificate. For more information, see here.

Begin your journey in a new career in marketing analytics. Learn about powerful strategies and methodology, starting with identifying market trends and metrics used to measure marketing success.

In this marketing course, you will learn how to execute market sizing, identify market trends, and predict future conditions.

This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks. This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace.

Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.

In this marketing course, you will learn how to price your offerings, as well as how to allocate your scarce marketing budget among different promotion vehicles to maximize their overall impact in the organization.

You will also learn how to select prices to maximize profits or fulfill other specific company objectives.

This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks.

This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace. Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.

In this marketing course, you will learn how to apply advanced concepts such as conjoint analysis and decision tree methodologies to product decisions, as well as learn the best ways to distribute and sell your offerings to consumers.

You will also learn how to apply conjoint analysis to identify the product features that your consumers want most.

This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks.

This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace. Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.

This course will help managers in accounting, finance, operations, manufacturing, R&D, legal and a host of other functional areas, gain a better appreciation and understanding of core marketing concepts and tools that all managers should have in their toolkit.
 
After this course you will be able to:

• Develop a basic customer segmentation system
• Effectively target customer segments and position your product or service in the marketplace
• Begin to understand the psychology of consumer decision making
• Develop pricing strategies that maximize profitability
• Define appropriate channel systems and go-to-market efforts
• Understand how marketing metrics can benefit your business
• Build effective communication efforts with customers

This course draws on the award-winning teaching approaches of Sauder School of Business Marketing Faculty, in bringing a marketing lens to complex and messy business and organizational challenges, to aid holistic decision-making that aligns customer and company goals.

You will earn a professional certificate from the University of British Columbia and edX upon successful completion of this course. Certificates can be uploaded directly to your Linkedin profile.