Online courses directory (19947)

Advertising is an integral part of our modern, media-dominated society. While many of us have a love-hate relationship with the industry, advertising can be wonderfully entertaining. However, is advertising a necessary evil? Does it make meaningful contributions to our society? With the incredible growth of social media, now is a particularly exciting time to explore the fascinating world of advertising. The purpose of this course is to lead students in an exploration of fundamental advertising principles and the role advertising plays in the promotional mix. You will learn where advertising fits in the Marketing Mix, also known as the four Ps: Product, Price, Place, and Promotion. Although some consider all promotion synonymous with advertising, you will learn the unique characteristics that separate advertising from other forms of promotional communication. You will revisit some familiar marketing concepts within a new framework, approaching the subject from the advertiser’s perspective. Our text us…

As a student of economics, you must study the history of economic thought to understand why individuals, firms, and governments make certain choices. Economists try to answer three basic questions: what to produce, how to produce it, and for whom. The history of economic thought represents a wide diversity of theories within the discipline, but all economists address these three basic questions. As you learn more about the history of economic thought, you may realize that policies presented as great innovations today are founded upon centuries-old writings. You will learn that without a clear sense of the discussions and debates that took place among economists of the past, the modern economist lacks a complete perspective. By examining the history of economic thought, you will be able to categorize and classify thoughts and ideas and will begin to understand how to think like an economist. Economics is both a social science and a business subject; accordingly, economic thinking affects everything from art t…

Linear algebra is the study of vector spaces and linear mappings between them.  In this course, we will begin by reviewing topics you learned in Linear Algebra I, starting with linear equations, followed by a review of vectors and matrices in the context of linear equations.  The review will refresh your knowledge of the fundamentals of vectors and of matrix theory, how to perform operations on matrices, and how to solve systems of equations.  After the review, you should be able to understand complex numbers from algebraic and geometric viewpoints to the fundamental theorem of algebra.  Next, we will focus on eigenvalues and eigenvectors.  Today, these have applications in such diverse fields as computer science (Google's PageRank algorithm), physics (quantum mechanics, vibration analysis, etc.), economics (equilibrium states of Markov models), and more.  We will end with the spectral theorem, which provides a decomposition of the vector space on which operators act, and singular-value decomposition, w…

This course is designed for the novice who has little or no word processing experience.  The course provides an introduction to word processing.  You will explore word processing skills while also learning to create a basic business letter and a business memo.  Although the resources in this course use Microsoft Word 2010, it should be noted that all of the basic skills and tasks that you will be asked  can be done on any word processing program.  If you stay flexible enough in your own word processing program to search out the commands and icons on whatever software you are using, you will succeed.  The most current version of Microsoft Word was selected, because it would be most beneficial to the job seeker.  In addition most colleges, universities, and some public libraries are using a newer version of Word.  You can complete this course using any word processing software, but if you are using an older version of Word, you may also want to seek out a resource where you can interact with the newer v…

CHEM 216 builds on the experimental approach started in CHEM 211. Students participate in planning exactly what they are going to do in the laboratory by being given general goals and directions that have to be adapted to fit the specific project they will be working on. They use microscale equipment, which requires them to develop manual dexterity and care in working in the laboratory. They also evaluate the results of their experiments by checking for identity and purity using various chromatographic and spectroscopic methods. Course Level: Undergraduate This Work, Chemistry 216 - The Synthesis and Characterization of Carbonyl Compounds, by Ginger Shultz is licensed under a Creative Commons Attribution-ShareAlike license.

This course seeks to make students sensitive to and articulate about the ways in which moral and political values come into play in the American policy process, particularly as they affect non-elected public officials who work in a world shaped by politics. Topics covered include the tensions between ethics and politics, an introduction to various moral theories that figure in contemporary policy debates, a consideration of the principal values that animate American politics, and issues and dilemmas in professional ethics. The course addresses issues that affect international as well as U.S. policy and politics. Course Level: Graduate This Work, PubPol 580 - Values, Ethics, and Public Policy, by John Chamberlin is licensed under a Creative Commons Attribution license.

Recommender systems guide people to interesting materials based on information from other people. A large design space of alternative ways to organize such systems exists. The information that other people provide may come from explicit ratings, tags, or reviews, or implicitly from how they spend their time or money. The information can be aggregated and used to select, filter, or sort items. The recommendations may be personalized to the preferences of different users. Course Level: Graduate This Work, SI 580 - Understanding Records and Archives: Principles and Practices, by Paul Conway is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike license.

Digital imaging technologies are replacing the microfilm camera and photocopier as the primary mechanisms for reproducing print and graphic resources. Digitization practices do not necessarily accomplish preservation goals; only a portion of digitization programs in cultural heritage institutions produce preservation-quality results. In 2004, the Association of Research Libraries issued a position paper that supported the creation of preservation-quality digital images, citing the abundance of available standards and best practices. This course concentrates on the state-of-the-art of standards, techniques, metadata, and project requirements for the production of preservation-quality digital images. The course will consider such standards and practices within the larger context of the representation of information through technological remediation. Course Level: Graduate This Work, SI 675 - Digitization for Preservation, by Paul Conway is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike license.

Unikalne podej?cie, niespotykane strategie i proces prowadz?cy krok po kroku do celu

Learn to apply lashes flawlessly through this step-by-step lash application crash course.

Aprende facilmente cómo hacer maravillosas fotos con la cámara de tu iPhone. Conoce todos sus secretos y posibilidades

Learn to play your favourite songs on piano within 1 day, without any prior knowledge of playing music

Learn how to develop complete Android Apps from this Android App Development Tutorial for Beginners

Social media marketing on Linkedin requires employing both an onsite as well as offsite, dual marketing strategy.

Ebook publishing is easily learned in this course. We also teach students how to market their titles!

In 5 simple steps you will learn how to achieve success and get results in your life and in your single parent family.

Learn Perl by actually creating useful, working Perl programs for everything from web scraping to fixing your data.

Learn viral video marketing to create & promote engaging video content for your business or startup that prompts action.

Easy step by step video tutorial where you will learn how to make money online without spending your own money.

A revelation on how monetary inflation destroys savings and wealth.