Online courses directory (1728)

In this marketing course, you will learn how to price your offerings, as well as how to allocate your scarce marketing budget among different promotion vehicles to maximize their overall impact in the organization.

You will also learn how to select prices to maximize profits or fulfill other specific company objectives.

This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks.

This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace. Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.

In this marketing course, you will learn how to apply advanced concepts such as conjoint analysis and decision tree methodologies to product decisions, as well as learn the best ways to distribute and sell your offerings to consumers.

You will also learn how to apply conjoint analysis to identify the product features that your consumers want most.

This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks.

This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace. Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.

This course will help managers in accounting, finance, operations, manufacturing, R&D, legal and a host of other functional areas, gain a better appreciation and understanding of core marketing concepts and tools that all managers should have in their toolkit.
 
After this course you will be able to:

• Develop a basic customer segmentation system
• Effectively target customer segments and position your product or service in the marketplace
• Begin to understand the psychology of consumer decision making
• Develop pricing strategies that maximize profitability
• Define appropriate channel systems and go-to-market efforts
• Understand how marketing metrics can benefit your business
• Build effective communication efforts with customers

This course draws on the award-winning teaching approaches of Sauder School of Business Marketing Faculty, in bringing a marketing lens to complex and messy business and organizational challenges, to aid holistic decision-making that aligns customer and company goals.

You will earn a professional certificate from the University of British Columbia and edX upon successful completion of this course. Certificates can be uploaded directly to your Linkedin profile.

In order to compete in an ever-changing market, business leaders must assess and respond to consumer needs and wants. Marketing is a means of creating value for consumers and engendering loyalty and enthusiasm for your product or service.

If you’re starting or running a business, identifying and targeting your consumers is the single most important decision you can make. Business leaders often wrongly believe that every customer is a good customer. This is not always the case; knowing which customers to let go of is just as important as finding customers. In this marketing course, you will learn how to assess the value you provide to the consumer as well as the value the customer offers your business.

The course will also provide you with a toolkit you can apply to real world situations. Topics include:

• the marketing mix
• segmentation
• targeting and positioning
• marketing strategy
• consumer behavior

Marketing is often an afterthought for entrepreneurs as they focus on getting their venture off the ground. You will learn how marketing is a vital part of launching a successful business, and for keeping one running, and how marketing concepts can be applied to entrepreneurial situations. By the end of the course, you will be thinking about marketing strategically in order to grow your business, rather than as a tactical cost.

This course is part of the Business Principles and Entrepreneurial Thought XSeries.

According to world-renowned management consultant, Peter Drucker, "Marketing is the only distinguishing and unique function of business…There is only one valid definition of business purpose and that is to create a customer.”

While the significance of marketing in today’s business world can never be overstated, it is the precise understanding and appreciation of marketing management that needs to be accentuated. Marketing management allows an organization to track, review and analyze their marketing resources and activities.

In this marketing course, you will learn the fundamentals of marketing management, as you gradually learn advanced theories and applications through real world business examples, illustrations, cases and exercises. You will learn how marketing management tools can be used to increase your customer base, improve customer satisfaction and increase your company’s overall perceived value.

You will learn how marketing serves as a key element within an organization’s strategy.

Logistics and supply chain structures can be found in virtually any system. A supply chain is a complex environment with a multitude of forces and variables with various degrees of dependence. Unforeseen events are frequent and in order to achieve a competitive supply chain, constant supervision is needed.

In this business and management course, you will learn methods that are used to master control of supply chains, including how to forecast demand, how to determine the best order quantity for procurement, how to plan capacity and production and much more."

Many of the topics in the course will be illustrated using real companies and real logistics professionals as logistics is not a theoretical subject – it exists all around us – everywhere.

This MOOC is based on a widely popular university course that will give you a working knowledge on supply chain operations that can be applied in your organisation. By the end of this course, you will be able to better control and master your organisation’s system.

Regardless of your industry or organisation type, the concepts and methods from this course will help you become a logistics and supply chain professional. You will never look at a hotel breakfast buffet, a loading bay, a warehouse, a factory, an emergency room or even at a fast food restaurant the same way again…

This physics course offers a sophisticated view of quantum mechanics and its proper mathematical foundation. In this first module of three you will review the basics of wave mechanics and be introduced to the variational principle. You will learn about the technology of spin one-half states and spin operators and get an in-depth look into linear algebra to establish the mathematical foundation necessary to do quantum mechanics. This course concludes by developing the bra-ket notation of Dirac.

To follow this course you will need some basic familiarity with quantum mechanics. You must have seen the Schrödinger equation and studied its solutions for the square well potential, the harmonic oscillator, and the hydrogen atom. You must be proficient in calculus and have some knowledge of linear algebra.

Completing the 3-part Mastering Quantum Mechanics series will give you the necessary foundation to pursue advanced study or research at the graduate level in areas related to quantum mechanics.

Part 1: Wave Mechanics,

Part 2: Quantum Dynamics

Part 3: Entanglement, and Angular Momentum.

The series will follow MIT’s on campus 8.05, the second semester of the three-course sequence on undergraduate quantum mechanics, and will be equally rigorous. 8.05 is a signature course in MIT's physics program and a keystone in the education of physics majors. 

Learner Testimonial

“I’ve thought long and hard to come up with a better MOOC than this one (I’ve completed 25 of these things over the past 2 years) and can’t do it. 8.05x is #1 and I suspect will stay that way for some time to come.”

 “Being an engineering student from India trying to shift to Physics, I am often faced with the requirement to study topics on my own. Very often this has led me to feel inadequate. 8.05x was the perfect opportunity for me to both gain knowledge and evaluate my understanding on a high quality international platform. It has really exceeded my expectations. Now, at the end of fifteen weeks, I feel more confident and hopefully I am more knowledgeable.”

This physics course covers Heisenberg’s uncertainty principle and the concept of compatible operators. You will also learn about the Schrödinger and Heisenberg pictures of quantum mechanics and the coherent and squeezed states of the harmonic oscillator. The course concludes with two state systems and their applications to NMR and masers.

This is the second of three courses offering a sophisticated view of quantum mechanics and its proper mathematical foundation.

• Part 1: Wave Mechanics
• Part 2: Quantum Dynamics
• Part 3: Entanglement and Angular Momentum

To understand the material in this course you should have taken Mastering Quantum Mechanics Part 1: Wave Mechanics.

Completing the 3-part Quantum Mechanics series will give you the necessary foundation to pursue advanced study or research at the graduate level in areas related to quantum mechanics

The series will follow MIT’s on campus 8.05, the second semester of the three-course sequence on undergraduate quantum mechanics, and will be equally rigorous. 8.05 is a signature course in MIT's physics program and a keystone in the education of physics majors. 

Learner Testimonials

“I’ve thought long and hard to come up with a better MOOC than this one (I’ve completed 25 of these things over the past 2 years) and can’t do it. 8.05x is #1 and I suspect will stay that way for some time to come.”

 “Being an engineering student from India trying to shift to Physics, I am often faced with the requirement to study topics on my own. Very often this has led me to feel inadequate. 8.05x was the perfect opportunity for me to both gain knowledge and evaluate my understanding on a high quality international platform. It has really exceeded my expectations. Now, at the end of fifteen weeks, I feel more confident and hopefully I am more knowledgeable.”

This physics course introduces the concept of tensor product states to discuss entanglement and Bell inequalities. You will learn about angular momentum and its representations. This is used to understand the spectrum of central potentials and to introduce hidden symmetries. Lastly, you will learn about the addition of angular momentum and an algebraic approach to the hydrogen atom spectrum.

This is the last of three courses offering a sophisticated view of quantum mechanics and its proper mathematical foundation.

• Part 1: Wave Mechanics
• Part 2: Quantum Dynamics
• Part 3: Entanglement and Angular Momentum

To follow this course you should have taken Part 1: Wave Mechanics, and Part 2: Quantum Dynamics.

Completing the 3-part Quantum Mechanics series will give you the necessary foundation to pursue advanced study or research at the graduate level in areas related to quantum mechanics

The series will follow MIT’s on campus 8.05, the second semester of the three-course sequence on undergraduate quantum mechanics, and will be equally rigorous. 8.05 is a signature course in MIT's physics program and a keystone in the education of physics majors. 

Learner Testimonials

“I’ve thought long and hard to come up with a better MOOC than this one (I’ve completed 25 of these things over the past 2 years) and can’t do it. 8.05x is #1 and I suspect will stay that way for some time to come.”

 “Being an engineering student from India trying to shift to Physics, I am often faced with the requirement to study topics on my own. Very often this has led me to feel inadequate. 8.05x was the perfect opportunity for me to both gain knowledge and evaluate my understanding on a high quality international platform. It has really exceeded my expectations. Now, at the end of fifteen weeks, I feel more confident and hopefully I am more knowledgeable.”

FAQ

Who can register for this course?

Unfortunately, learners from Iran, Cuba, Sudan and the Crimea region of Ukraine will not be able to register for this course at the present time. While edX has received a license from the U.S. Office of Foreign Assets Control (OFAC) to offer courses to learners from Iran and Sudan our license does not cover this course.

Separately, EdX has applied for a license to offer courses to learners in the Crimea region of Ukraine, but we are awaiting a determination from OFAC on that application. We are deeply sorry the U.S. government has determined that we have to block these learners, and we are working diligently to rectify this situation as soon as possible.

This literature course explores how great writers refract their world and how their works are transformed when they intervene in our global cultural landscape today.

No national literature has ever grown up in isolation from the cultures around it; from the earliest periods, great works of literature have probed the tensions, conflicts, and connections among neighboring cultures and often more distant regions as well.

Focusing particularly on works of literature that take the experience of the wider world as their theme, this course will explore the varied artistic modes in which great writers have situated themselves in the world, helping us to understand the deep roots of today's intertwined global cultures.

Texts/authors considered in the course:

• Goethe
• The Epic of Gilgamesh
• Homer, The Odyssey
• The 1001 Nights
• Voltaire, Candide
• Orhan Pamuk, My Name is Red
• Wole Soyinka, Death and the King's Horseman
• Lu Xun, Diary of a Madman
• Eileen Chang
• Murasaki Shikibu, The Tale of Genji Jorge
• Luis Borges, Ficciones
• Salman Rushdie and Jhumpa Lahiri
• The Lusiads

HarvardX requires individuals who enroll in its courses on edX to abide by the terms of the edX honor code. HarvardX will take appropriate corrective action in response to violations of the edX honor code, which may include dismissal from the HarvardX course; revocation of any certificates received for the HarvardX course; or other remedies as circumstances warrant. No refunds will be issued in the case of corrective action for such violations. Enrollees who are taking HarvardX courses as part of another program will also be governed by the academic policies of those programs.

HarvardX pursues the science of learning. By registering as an online learner in an HX course, you will also participate in research about learning. Read our research statement to learn more.

Harvard University and HarvardX are committed to maintaining a safe and healthy educational and work environment in which no member of the community is excluded from participation in, denied the benefits of, or subjected to discrimination or harassment in our program. All members of the HarvardX community are expected to abide by Harvard policies on nondiscrimination, including sexual harassment, and the edX Terms of Service. If you have any questions or concerns, please contact harvardx@harvard.edu and/or report your experience through the edX contact form.

This engineering course presents a broad multidisciplinary approach to understanding and manipulating the mechanical, electrical, optical and magnetic properties of materials.

Materials have always been the keystone of society, and they are playing an increasingly paramount role in our high-tech age. Correspondingly, materials scientists and engineers are highly valued and well-paid specialists.

The course content is closely related to chemical, mechanical, electrical, computing, and bio- and civil engineering. This course will provide key information about fundamental characteristics of a variety of materials including metals, ceramics, polymers, and electronic materials.  

Taught by professor Alexander Mukasian, who has decades of experience in various materials science and engineering areas, this course will provide the essential basis for an engineering education.

This course considers:

• How the physical properties of metals, ceramics polymers and composites are correlated with their internal structures (on atomic, molecular, crystalline, micro- and macro- scales) and operational conditions (mechanical, thermal, chemical, electrical and magnetic)
• How materials processing, e.g. mechanical working and heat treatment, affects their properties and performance.
• The latest achievements in Materials Science and Engineering

Basic knowledge in chemistry and physics is required.  

In this course you will learn to use some mathematical tools that can help predict and analyze sporting performances and outcomes. This course will help coaches, players, and enthusiasts to make educated decisions about strategy, training, and execution. We will discuss topics such as the myth of the Hot Hand and the curse of the Sports Illustrated cover; how understanding data can improve athletic performance; and how best to pick your Fantasy Football team. We will also see how elementary Calculus provides insight into the biomechanics of sports and how game theory can help improve an athlete’s strategy on the field.
 
In this course you will learn:

1. How a basic understanding of probability and statistics can be used to analyze sports and other real life situations.
2. How to model physical systems, such as a golf swing or a high jump, using basic equations of motion.
3. How to best pick your Fantasy Football, March Madness, and World Cup winners by using ranking theory to help you determine athletic and team performance. 

By the end of the course, you will have a better understanding of math, how math is used in the sports we love, and in our everyday lives. 

How do populations grow? How do viruses spread? What is the trajectory of a glider?

Many real-life problems can be described and solved by mathematical models. In this course, you will form a team with another student and work in a project to solve a real-life problem.

You will learn to analyze your chosen problem, formulate it as a mathematical model (containing ordinary differential equations), solve the equations in the model, and validate your results. You will learn how to implement Euler’s method in a Python program.

If needed, you can refine or improve your model, based on your first results. Finally, you will learn how to report your findings in a scientific way.

This course is mainly aimed at Bachelor students from Mathematics, Engineering and Science disciplines. However it will suit anyone who would like to learn how mathematical modeling can solve real-world problems.

As modern life science research becomes ever more quantitative, the need for mathematical modeling becomes ever more important. A deeper and mechanistic understanding of complicated biological processes can only come from the understanding of complex interactions at many different scales, for instance, the molecular, the cellular, individual organisms and population levels.

In this course, through case studies, we will examine some simplified and idealized mathematical models and their underlying mathematical framework so that we learn how to construct simplified representations of complex biological processes and phenomena. We will learn how to analyze these models both qualitatively and quantitatively and interpret the results in a biological fashion by providing predictions and hypotheses that experimentalists may verify.

当现代生命科学研究变得更加量化，建立数学模型的需求变得越来越重要。对复杂生物现象的深入理解最终是建立在了解发生于多时空间尺度的复杂生物学相互作用上，例如，分子尺度，细胞尺度，个体和群体尺度上。通过研究一些案例，我们将建立一些简化的数学模型以及其背后的基本数学框架。同时，我们将学习如何建立基本生物学过程的简单表征，以及如何定量和定性和定量地的分析这些模型，并将它们的结果以生物学的方式进行解释，以期提供实验学家进行检验的假说和预测。

Planning to study for an MBA but unsure of your basic maths skills? All MBA programs require some maths, particularly on quantitative subjects such as Accounting, Economics and Finance.

In this mathematics course, you will learn the fundamental business math skills needed to succeed in your MBA study. These math skills will also give you an edge in the workplace enabling you to apply greater analytical skill to your decision making.

You will learn how to evaluate and manipulate the types of formulae that appear in an accounting syllabus, how to perform the calculus required to solve optimization problems in economics and how to apply the concept of geometric series to solving finance-related problems such as calculating compound interest payments.

This course assumes no prior knowledge of business maths, concepts are explained clearly and regular activities give you the opportunity to practice your skills and improve your confidence.

Take an exciting crash course in MATLAB and Octave programming. Both languages allow users to experiment with advanced mathematical functions and produce exciting matrix visualizations.

In this hands-on, self-paced introductory course, students will learn step by step how to use these mathematical tools to write functions, calculate vectors and matrices and plot graphical representations of results. Explore ways to organize your work using scripts and functions to improve productivity.

Commencer à utiliser un logiciel est toujours délicat, on ne sait jamais par où commencer.

Dans ce cours nous allons nous concentrer sur la maîtrise d’Octave et MATLAB, de façon à pouvoir par la suite continuer à apprendre de manière indépendante.

Le but est donc d’apprendre, pas à pas, comment ces logiciels sont organisés, comment faire des calculs compliqués, en utilisant des matrices et des vecteurs, ainsi que traiter des données et dessiner des graphiques qui mettent en valeur vos résultats. Vous allez aussi apprendre à bien organiser le travail en utilisant des scripts et des fonctions, ce qui va améliorer votre efficacité par la suite.

Enfin vous allez connaitre de bases simples pour la programmation.

Discover what makes your brain tick in this first module of a three-part introductory series in neuroscience.

Travel with our team to India and Kenya to see first-hand how rigorous health research is conducted in the field. This eight-week course will focus on the fundamentals of field-based health research with an emphasis on measuring health outcomes in low resource settings. The course will involve real world examples from on-going research studies in India and Kenya, combined with exercises to provide practical insights about study design, measurement of health outcomes and data collection, as well as the common challenges and constraints in implementing health surveys in the field. Through a series of integrated learning modules, the course will focus on topics such as:

• Measuring individual and population health
• Selecting health indicators
• Measurement tools and selection
• Questionnaire development
• Ethical issues

Case Studies and exercises will be drawn from research conducted by J-PAL affiliated professors.

JPAL350x is designed for people from a variety of backgrounds including those who are new to health research as well as managers and researchers from international development organizations, foundations, governments, and non-governmental organizations around the world.

This economics and finance course is a survey of risk measures and risk measurement practices applied to individual securities and portfolios. Students will also study risk reports of publicly traded financial institutions.

Upon completion of this course, participants will receive a certificate bearing the New York Institute of Finance (NYIF) name. A NYIF certificate is a valuable addition to your credentials, proving that you have acquired the work-ready skills that employers value.

For those who wish to learn more, students can enroll in the remaining four courses to earn the complete Risk Management Professional Certificate, backed by the New York Institute of Finance’s 93-year history.