The Principles of Marketing examination covers material that is
usually taught in a one-semester introductory course in marketing.
Such a course is usually known as Basic Marketing, Introduction to
Marketing, Fundamentals of Marketing, Marketing or Marketing
Principles. The exam is concerned with the role of marketing in
society and within a firm, understanding consumer and organizational
markets, marketing strategy planning, the marketing mix, marketing
institutions, and other selected topics, such as international
marketing, ethics, marketing research, services and not-for-profit
marketing. You're expected to have a basic knowledge of the
economic/demographic, social/cultural, political/legal and
technological trends that are important to marketing.