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Imagine you wake up one morning and read a news flash on your smartphone or other mobile device that a major fire threatens your office building. You immediately remember that your organization recently practiced its quarterly disaster preparedness exercise. You know what to do, who to contact, and the location of the alternate office to use in case of an emergency. You are concerned, but you are confident that you have a plan in place. As a key member of the organization’s crisis communication team (CMT), you know your role. You help management immediately prepare a news release and update the company’s website with factual information on the who, what, when, and where details of the event. You use social media, such as Twitter and Facebook, and traditional media, such as radio and TV, to inform internal stakeholder groups (e.g., senior leadership, employees, and investors) and external stakeholder groups (e.g., customers, clients, local officials, and the general public) with appropriate key messages. D… Categories:
Business
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AlternativesIf you know any alternatives, please let us know. PrerequisitesIf you can suggest any prerequisite, please let us know. Certification Exams-- there are no exams to get certification after this course --If your company does certification for those who completed this course then register your company as certification vendor and add your exams to the Exams Directory. | ||
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