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This short course will introduce you to the basic elements of marketing for businesses and nonprofit organizations. If you are taking this course to fulfill the requirements of Saylor’s Sales Certificate program, it is important that you understand the broad fundamentals of marketing, since sales is only one component of the greater business concept of marketing. To that end, this course will introduce you to important marketing basics and help prepare you for some of the typical entry-level expectations for sales and marketing associates. A few of these required skills include helping coordinate the execution of marketing plans; developing plans for promotional campaigns; writing sales and marketing materials; participating in marketing research and competitive analyses; identifying potential clients; assisting with advertising campaigns; and participating in customer relationship management. As frequent consumers of products and services, we participate in sales transactions on a regular basis. Indeed,… Categories:
Business
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AlternativesIf you know any alternatives, please let us know. PrerequisitesIf you can suggest any prerequisite, please let us know. Certification Exams-- there are no exams to get certification after this course --If your company does certification for those who completed this course then register your company as certification vendor and add your exams to the Exams Directory. | ||
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