Error occured ! We are notified and will try and resolve this as soon as possible.
WARNING! [2] file_put_contents(/home/gelembjuk/domains/myeducationpath.com/app/../html/cache/memory/course_22272_0_e086762d743c0218beb85ea6e1b456cae.txt): failed to open stream: No such file or directory . Line 75 in file /home/gelembjuk/domains/myeducationpath.com/html/include/class.cache.php. Continue execution. 3147857; index.php; 216.73.216.168; GET; url=courses/22272/marketing-strategies-for-service-management.htm&; ; Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com); ; Executon time: 0 MyEducationPath.com :: ALISON : Marketing Strategies for Service Management

Marketing Strategies for Service Management

0 votes
Free
Marketing Strategies for Service Management

The free online course Marketing Strategies for Service Management introduces a variety of marketing strategies that help position a business service in the marketplace and give it a competitive advantage by implementing an effective pricing strategy. The course begins by introducing the principles of positioning a business service and how positioning strategies can be used to correctly position a service in the marketplace. You will learn how to develop an effective positioning strategy for a business service and how to use positioning maps to analyze competitive strategy. You will then learn about branding and what is meant by a 'brand'. You will learn about the key features of a successful brand and how they can be applied to a business service. You will examine the various components of strategic thinking and how to develop and implement a strategic plan. You will learn about strategies that help grow a service business and help the business to respond to changes in the industry and market conditions, and how to best capitalize on new opportunities. You will also be introduced to five different competitive strategies and learn how these can be used in a service business to generate a competitive advantage that will enhance customers' delight and create customer advocacy for the service. Finally, you will learn about strategies for setting the price of business services. You will be introduced to the Three C's model for price setting and market-penetration pricing. You will learn about price-adjustment strategies and how to respond to competitors' price changes. This course will be of great interest to all professionals working in the area of business services and service management and who would like to learn more about marketing strategies that help position and price a business service. <br />

Tags:
Details: https://alison.com/courses/m...egies-for-service-management
Categories:

Comments

Reviews



-- no reviews yet -- make the first review
Add review [?] Discuss on the Forum

Alternatives
All alternatives to all ALISON courses

-- no alternatives found for the course --
If you know any alternatives, please let us know.

Add alternative course [?]

Prerequisites

-- no prerequsites found for the course --
If you can suggest any prerequisite, please let us know.

Add prerequisite [?]

Paths

No Paths inclusing the course. You can build and share a path with this course included.

Certification Exams

-- there are no exams to get certification after this course --
If your company does certification for those who completed this course then register your company as certification vendor and add your exams to the Exams Directory.

Add My Exams

Similar courses

Courses related to the course subject

-- no similar courses found --

Let us know when you did the course Marketing Strategies for Service Management.

Started on: Completed on:
Your grade (if any):
Comments:

Add the course Marketing Strategies for Service Management to My Personal Education Path.

Start the course on:
Duration of study:
Notes:

Successfully added to your path.

View your path

Select what exam to connect to the course. The course will be displayed on the exam page in the list of courses supported for certification with the exam.


Notes about how the exam certifies students of the course (optional):