Online courses directory (841)
15.975 U-Lab: Leading Profound Innovation for a More Sustainable World is an interactive and experiential class about leading profound innovation for pioneering a more sustainable economy and society. The class is organized around personal reflection practices, relational practices, and societal practices. It focuses on the intertwined relationship between the evolution of capitalism, multi-stakeholder innovation, and presencing.
The purpose of 15.840 is to:
- Introduce key marketing ideas and phenomena.
- Develop students' skills in marketing analysis and planning.
- Provide a forum (both written and oral) for presenting and defending recommendations and critically examining and discussing those of others. An emphasis is placed on theory and practice that draws on market research, competitive analysis, and marketing science.