Courses tagged with "Book distribution" (540)

Ce cours est conçu pour accompagner toutes les personnes qui veulent avoir un impact positif dans la société, mais qui ne savent pas comment agir. Quel que soit votre âge ou votre formation académique, ce cours vous aidera à trouver la voie qui vous correspond pour faire bouger les lignes ! Vous apprendrez comment passer de l’envie à l’idée, et de l’idée à l’action.

This course builds on the theory and foundations of marketing analytics and focuses on practical application by demystifying the use of data in marketing and helping you realize the power of visualizing data with artful use of numbers found in the digital space.

Learn the introductory theory and strategy behind marketing analytics that provides marketers with the foundation needed to apply data analytics to real-world challenges they confront daily in their professional lives.

Want to learn how to get people to engage with your brand, but not sure where to begin?

Digital technology has rapidly evolved in the last decade, and so too has the way people communicate. Businesses can no longer rely solely on traditional business models to build brand awareness.

In today’s interconnected, hyperaware world, brand awareness and brand engagement are synonymous. We are in the age of digital brand engagement, where brands need to participate in, and inspire, a two-way conversation with their consumers.

This course will teach you about this shift and how it has altered the way brands communicate with their audiences. You will learn about the challenges of managing a digital brand and how rich and compelling content, combined with digital distribution, are integral to brand engagement.

This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the five courses.

Using a variety of learning tools and methodologies, this course will help you understand the role that the internet plays in economic development, and in the lives of people and businesses in general.

Traditional development challenges are preventing the digital revolution from fulfilling its transformative potential: the opportunity to bring broader development gains in the form of faster growth, more jobs and better services to economies.

In this course, you’ll explore answers to the following key questions: What are the challenges that prevent digital dividends from spreading more rapidly? What are the most important returns to digital investments? What should be done to fully benefit from the digital revolution?

The course will benefit a broad variety of audiences, ranging from student to policymaker, and from entrepreneur to civic actor.

Design professionals, supervisors and managers are required to understand, use, and extract value from digital manufacturing. Industrial design is a world that has grown increasingly digital, and in which the duration from idea to implementation is shorter than it has ever been.

This course gives you an opportunity to connect to emerging trends and technologies, the instructors, and their insights. It is taught by TU Delft's leading scholars and experts in digital manufacturing. The Industrial Design Engineering faculty at TU Delft is a world leader in the application of technology, especially in applying it in a human-centered way. It is known for setting the agenda for the creative industry.

There are three major steps in the digital manufacturing workflow that we cover in depth. These include: scanning, modelling, and fabrication. We also consider how each step could be applied within your business, and the value that each can offer.

In this course we will explore primary additive manufacturing technologies, of which some can be considered as 3D printing. Those include: material extrusion, powder bed fusion, material jetting, binder jetting, sheet lamination, photopolymerization, and directed energy deposition. We consider their advantages, logistical challenges, and the workflow required to get the most out of this palette of techniques.

The course uses hands-on assignments with software and mobile applications to develop your skills. We also have guest lectures from some of today’s most innovative designers; spurring exciting discussions. We hope to stimulate conversation about ownership and authenticity, the role of designers, and the benefits and implications of digital fabrication. These represent opportunities to network and interact with professionals worldwide, as well as the master students from TU Delft who take the course along with you.

Discover the multiple channels used by digital marketers today and how to leverage them optimally. Interact with content and hear from industry experts invited to join the course.

Learn the role of digital channels in an integrated marketing campaign and why you need a digital strategy. Interact with the content and hear from industry experts invited to join the course.

What do business luminaries like Amazon, Facebook, Google, and Netflix have in common? They’re digital businesses – meaning that they blur the digital and physical worlds – and their CEOs have built companies from idea to over $10 billion in revenues and kept them growing at an annual rate of at least 20%.

The surprising reality is that while you may never reach their level, you can be a better leader by learning from their success. The key is to understand how they grappled with the basic questions of entrepreneurial strategy and action. How did they:

• Decide what problem to solve?
• Create a product that customers were eager to buy?
• Build their teams to capitalize on growth?
• Raise capital?
• Win market share?
• Sustain growth?

In this business and management course, you will learn from these maestros how to pick entrepreneurial ideas with the greatest potential; use prototypes to match your product to unrelieved customer pain; identify, attract, and motivate the talent your company needs to grow; raise capital while maintaining control of your company’s future; win market share by delivering customers a quantum value leap; and build disciplined growth trajectories.

This course will combine the principles of Entrepreneurial Thought & Action ® with the ideas developed in the instructor’s books Hungry Start-Up Strategy (2012) and Disciplined Growth Strategies (2017). It will inspire you with in-depth case studies of how Amazon CEO Jeff Bezos built its most profitable business by selling companies access to the computer infrastructure that powers its e-commerce business; how Facebook boosted 37-fold its April 2012 $1 billion investment in Instagram; how Netflix CEO Reed Hastings wiped out Blockbuster Video through its DVD-by-Mail service and in 2007 moved to replace that service with online streaming when Apple launched the iPhone.

Who should take this course

Aspiring CEOs should take this class so they can beat the long odds against entrepreneurial success by understanding how the world’s top leaders keep their companies growing. Those who work for big companies can use these insights to accelerate their growth while defending themselves against digital business leaders seeking to win their customers. ;

This course is part of the Business Principles and Entrepreneurial Thought XSeries.

Want to be the leader with the winning business strategy for the digital future?

Ambitious digital-driven startups are creating and cornering new markets in every sector. And yet, most legacy businesses continue to operate by old playbooks. Most are not keeping pace with the changes in their industry, let alone leading the way―what are you and your company doing? 

In this course, part of the Digital Leadership MicroMasters program, you will understand the three types of players that are shaping the new business landscape; the three phases of transformation that every firm will encounter on its journey to business reinvention; and the three winning moves that will ensure your business success along the way. 

With current case studies and practical experience-based advice, learn how to rethink traditional business models from the outside in, assemble the right team for the journey ahead, and make bold strategic choices along the three phases of digital transformation.

Taught by a professor with expertise at the intersection of business and digital strategies, this course will equip managers to step up to play important roles during the digital transformation processes within companies. Chances are that the company where you work now is engaging in some digital transformation activities and this course will provide you with skills and perspectives to play pivotal roles and guide your company. 

El curso está diseñado para sacar al estudiante de la fase romántica y teórica, despertándole acerca de la importancia de tomar iniciativas, riesgos y emprender acciones valientes que le permitan tomar ventaja de las diferentes situaciones que se presentan en su qué hacer. Presenta una serie de contenidos y consejos que lo convierten en una herramienta contundente para conseguir el éxito personal y/o en los negocios, permite reconocer los obstáculos, facilita decidir y actuar.

La estrategia se convierte en el elemento crucial que permite a personas, empresas, instituciones y países tomar ventaja de las situaciones que enfrenta, de los recursos con los que cuenta y para eso, el curso consigue el entendimiento preciso de la situación, la concepción original de la forma en que puede tomar la ventaja sobre competidores o adversarios y cómo generar el crecimiento sostenido a lo largo del tiempo, fortalece el liderazgo haciendo énfasis en el desarrollo del estratega, quien piensa y actúa en cualquier momento como tal, para quien su objetivo además de ser efectivo es triunfar en cada batalla librada a lo largo de su vida o en la empresa.

Permite analizar la forma en que toma decisiones y entiende sus limitantes, consigue que la visión sea de largo plazo y que se considere el tiempo y los recursos en general como escasos para orientarse siempre a su optimización, para ello, los modelos de estudio consideran siempre el asunto de la inversión y establece las diferencias que genera la orientación de la misma y su alineación con la estrategia primaria del negocio o del individuo, busca siempre la competitividad en su sentido más completo. Se trabaja sobre la originalidad y creatividad necesaria para conseguir que el factor sorpresa se consiga y genere ventaja. Partiendo del principio de que la estrategia se establece para el peor de los escenarios, todo el curso está basado en la realidad, en la que existe competencia y terrenos dificultosos para poder lograr los objetivos.

This engineering course presents a deep-dive into the Smart Grid dimensions of Distributed Energy and Electric Energy Storage, collectively termed Distributed Energy Resources or DERs.

You will learn about the various types of DERs and their characteristics, as well as various storage technologies, their level of maturity, and their application along the electric value chain.

We will present an analysis of the energy market size and global revenue forecast. You will learn through real world case studies to help you better understand the mechanism of integrating DERs to the grid using power electronics. We will also discuss Renewable Portfolio Standards (RPS) mandates and explain how DERs factor into them.

Verified students are eligible to earn Continuing Education Units (CEUs) and Professional Development Hours (PDHs), valid toward continuing education requirements for many professional certifications.

Introducing strategies for developing your spoken English communication skills in the context of doing business in Asia.

What would happen if workers ran their own businesses? Would worker-managed firms make the same decisions as their capitalist counterparts? Could such an economy be efficient? What policies could be deployed to promote a cooperative sector?

This course will focus on these central questions as we discuss the internal impact of employee ownership; productivity, governance and management, as well as the external impact of employee ownership; spillovers for health, democracy, and the local economy.

We will also discuss the simple economic theory of the labour-managed firm. Cooperatives have many attractive features, including high productivity. But they account for a relatively small proportion of GDP in most economies. We analyse possible reasons for this apparent paradox. There is widespread interest around the world in cooperatives as an alternative to the capitalist corporation, particularly since the financial crash of 2008. Economics and other social sciences sharpen the debate on cooperatives. After taking this course, you will be better prepared to participate in public discussion on cooperatives, join a cooperative, or even start a new one.

This course was created in collaboration with the following institutions:

               

If you really care about the big questions in the economies and societies of the 21st century, such as distributive justice, namely, inequality of income or wealth, and its relationship with economic growth, this course is meant for you. It can truly change your outlook on our world.

With a significant increase in high-profile data breaches and cybersecurity threats in the last couple years, it is critical for businesses to learn about the costs and investment decisions around securing their online systems. If you make decisions around IT investments in your job or are interested in learning more about securing your business, this course is for you.

While many businesses think of cybersecurity as a technical problem, this course broadens that view and shows that security failures are caused as often by bad business decisions and incentive systems as by bad technical design.

This course provides an introduction to the field of the economics behind cybersecurity, delivered by four leading research teams from distinguished universities around the world, including:

• Michel van Eeten of Delft University of Technology in The Netherlands
• Ross Anderson of Cambridge University in the United Kingdom
• Rainer Boehme of University of Münster in Germany
• Carlos H.Gañán of Delft University of Technology in The Netherlands
• Tyler Moore of Southern Methodist University in the USA

It will provide you with the economic concepts, measurement approaches and data analytics to make better security decisions, while helping you to understand the forces that shape the security decisions of other businesses, products and services.

This course will:

1. Teach you to make choices on investing in your company’s cybersecurity. We discuss and apply different economic models that help determine the costs and benefits of security investments.
2. Arm you with research to make strategic business decisions. We review empirical research into security decisions and incentives of actors. We analyze data on firms in different markets, and apply economic concepts to explain the strategies of attackers.
3. Review policy and regulations. We discuss available economic tools to better align the incentives for cybersecurity, including better security metrics, cyber insurance/risk transfer, information sharing, and liability assignment.

This course offers a broad view of the field through lectures and exercises that can apply to both early career professionals as well as senior technical managers.

After finishing this course you will be able to apply economic analysis and data analytics. You will understand the role played by incentives on the adoption and effectiveness of security mechanisms, and on the design of technical, market-based, and regulatory solutions to different security threats.
 
After successfully completing this course, you will:

• Position yourself as a vital subject matter expert regarding the economic drivers that influence cybersecurity and position your company to move forward and stay competitive.
• Engage confidently with management on opportunities and cybersecurity challenges faced by your industry; analyze emerging security threats and how these threats can be mitigated by effectively addressing real economic problems.
• Learn and assess the issues of investment in cybersecurity, making your company more productive, while saving time and money.

Upon successful completion of this course, learners will be awarded a DelftX Professional Education Certificate. The TU Delft Extension School offers Continuing Education Units for this course. Participants of EconSec101x who successfully complete the course requirements will earn a Certificate of Completion and are eligible to receive 2.0 Continuing Education Units (2.0 CEUs).

Enrollment for this course will close on January 29, 2015.

PDF of the Syllabus

FAQs

What is DelftX Professional Education?

DelftX online courses with TU Delft’s standard of educational excellence combined with the flexibility and convenience of online learning that today’s professionals require.

What background is required to participate in this course?

Though some previous knowledge in either computer science or economics is recommended, there is no formal prerequisite as all the concepts will be introduced properly. No advance reading is required.

How will this professional education benefit me?

Economics of cybersecurity is designed to be valuable to both individuals and companies because it provides a platform for discussion from various technical perspectives. The concepts delivered through this course can spark idea generation, and the knowledge gained can be applied to any company’s approach to cybersecurity issues. Specific key benefits are:

• Position yourself as a vital subject matter expert regarding the economic drivers that influence cybersecurity and position your company to propel forward and stay competitive

• Engage confidently with management on opportunities and cybersecurity challenges faced by your industry; analyze emerging security threats and how these threats can be mitigated by effectively addressing real economic problems

• Learn and assess the issues of investment in cybersecurity, making your company more productive while saving time and money.

Does this course offer any special value or exclusive experiences to participants?

EconSec101x offers a unique opportunity to gain insights into the economics of cybersecurity guided by the most active researchers in the field. Students will obtain an understanding of professional, ethical, legal, security and social issues and responsibilities

Can I still enroll if the course has started?

Yes, you can enroll until one week after the course start date and still have the opportunity to obtain a certificate.

What types of certificates does DelftX offer?

Upon successful completion of this course, learners will be awarded a DelftX Professional Education Certificate.

Can I receive Continuing Education Units?

The TU Delft Extension School offers Continuing Education Units for this course. Participants of EconSec101x who successfully complete the course requirements will earn a Certificate of Completion and are eligible to receive 2.0 Continuing Education Units (2.0 CEUs)

How do I receive my certificate and CEUs?

Upon successful completion of the course, your certificate can be printed from your dashboard. The CEUs are awarded separately by the TU Delft Extension School.

Can I take this course without going through the ID-verification procedure?

Yes, you can. Please contact student support and indicate that you want to take EconSec101x by paying the fee but without going through ID-verification.

Gain confidence in assessing problems accurately, evaluating alternative solutions, and anticipating likely risks. Learn how to use analysis, synthesis, and positive inquiry to address individual and organizational problems and develop the critical thinking skills needed in today’s turbulent times.

The Internet of Things is rapidly growing. It is predicted that more than 25 billion devices will be connected by 2020.

In this data science course, you will learn about the major components of the Internet of Things and how data is acquired from sensors. You will also examine ways of analyzing event data, sentiment analysis, facial recognition software and how data generated from devices can be used to make decisions.

The use of English for doing business in multinational settings is a fact of life for many business people. As Asian economies expand and become more involved in the global economy, a lingua franca – a language used to communicate among groups of people who do not share a mother tongue – is needed to exchange information. This course has two goals. The first is to introduce non-native speakers of English to methods for developing spoken English language and communication skills for doing business in Asia. The second is to examine the impact of interculturality and globalization on English communications. By exploring and participating in a business simulation set in Asia, you will develop the principal skills for effective communication in English when conducting business in China and other Asian countries.

This course is part of a series developed by the same instructors. Enroll in EBA102x English for Doing Business in Asia – Writing to continue developing your English language and written communication skills. Learn about business writing format, audience, culture, purpose, grammar, style and more.

The use of English for doing business in multinational settings is a fact of life for many business people. And, as Asian economies expand and become more involved in the global economy, having the ability to write clear and concise English is important when exchanging information. This course has two goals. The first is to introduce non-native speakers of English to methods for developing written English language and communication skills for doing business in Asia. The second is to examine the impact of cross-cultural interactions and globalization on English communications. By exploring and participating in a business simulation set in Asia, you will develop the principal skills for effective communication in English when conducting business in China and other Asian countries.

This course is part of a series developed by the same instructors. Enroll in EBA101x English for Doing Business in Asia – Speaking to continue developing your English language communication skills. Learn about business presentations, audience, format, pronunciation, rhythm and more.