Courses tagged with "Book distribution" (540)

Gain an in-depth understanding of the strategic applications of ICT (information and communication technologies) innovations in the hospitality and tourism industry.

You will learn about the roles of ICT infrastructures and tools in shaping business environment, business models, marketing practices, revenue strategies, and customer services.

We will also discuss the dynamics that is generated in the development of ICTs and its impact on hospitality and tourism organizations.

Note that this course is priced at USD $150.

Do you want to start or grow your own business, go international, or avoid bankruptcy? 

In this business and management course, you will learn the key steps to take to design or innovate your own business model. You will learn about the trade-offs to be made, and the design issues that are critical for a viable and sustainable business model. 

This course will help you answer questions like, "How do I create a simple business model in a structured way?" and "How do I engage my users and how do I create value for my customers as well as revenue for my company?"

LICENSE

The course materials of this course are Copyright Delft University of Technology and are licensed under a Creative Commons Attribution-NonCommercial-ShareAlike (CC-BY-NC-SA) 4.0 International License.

Looking for a job but not sure where to start? This 5-week course breaks down the steps needed to navigate the job market, from finding the best job searching tools, to creating an impressive cover letter and resume, to acing your job interview.

Whether you’re looking for your very first job, or in the process of changing careers, this course will help you with every step of your job search, offering tips and tricks along the way to help you find your career.

You will learn through video lectures, practical exercises, educational songs, and discussions with your classmates in the course. Join today and take the next step towards finding and landing your dream job!

Explora la cobertura de pensiones en América Latina y el Caribe y potenciales reformas previsionales para alcanzarla de forma universal en la Región.

Creativity is an essential skill for the 21st Century that is innate in all people and can be nurtured. We constantly need new and better ideas for almost every aspect of our professional and personal lives. The goal of this course is to help you recognize, develop and act upon the creativity that you already possess.

This competency-based, skill-building course will help non-U.S. students, first generation immigrants and foreign-born professionals better understand and master American eLearning as well as other U.S. virtual environments for college and career success.

¿Quiere saber si invertir o no en un negocio? ¿Le interesa saber el nivel de satisfacción de sus clientes? ¿Necesita averiguar sobre el posicionamiento de su marca? ¿Quiere evaluar si un producto o servicio tendría aceptación en el mercado?

Este MOOC le brindará respuestas a estos interrogantes a través del estudio de la metodología de la Investigación de Mercados. Revisaremos su diseño, herramientas y las experiencias de empresarios y emprendedores que realizaron Investigaciones de Mercados en sus organizaciones. Al finalizar el curso el estudiante estará en capacidad de explicar el impacto de la investigación de mercados en emprendimientos, pequeñas y grandes empresas a través de las generalidades y estructura de la investigación de mercados para la toma de decisiones gerenciales.

The ultimate success of products and services depends on your ability to understand the wishes, motivations and experiences of your customers. Customer research (also called user research or design research), e.g., contextmapping, can supply user insights, but companies have difficulty in translating these insights into new propositions. This course is about getting them to work in your organization.

This professional education course is an advanced introduction for managers and consultants in design, innovation and marketing who would like to learn how qualitative user research can support their business.

The course is given by TU Delft’s leading scholars and experts in the field of industrial design, who developed the now world-standard “context mapping” method, in which user experience informs design and the creation of elegant solutions to complex problems.

It will equip you with an in-depth understanding of the value of qualitative user experience research; of the insights it can develop into the needs of users, and of how can these insights support design processes and product strategy.

The course structure is case-based and enables you to learn from real-world challenges of companies that utilize user research in their product or service design. In addition, the course includes practical assignments and discussions about cases within the community; and feedback given by peers and content experts. You will also have the opportunity to network and interact with other professionals who deal with the same challenges on a daily basis.

Upon successful completion of the course, you will earn a Certificate and 1.5 CEUs.

Do you ever struggle to manage your work and the rest of your life? You are not alone. This course is designed for those leading teams as well as for individuals who want to manage their own careers with flexible options. Men and women all over the world are trying to figure out how to get beyond the impossible work-life “balance” to achieve a new level of success in all parts of their lives. Join Catalyst experts to explore this topic and the importance of inclusive leadership in creating flexible—and productive—work environments. Through research and real-world examples from a variety of situations, you will learn strategies for managing workplace flexibility, and you will see how you have the power as an individual, as a member of a team, and as a manager to make positive change. You will understand the value of a flexible work environment and what sets successful flexible workers and leaders apart. With short quizzes, compelling case studies, and engaging videos, you will build your knowledge each week and share your experience with other learners on topics such as communication, technology, myth-busting, challenges, and solutions. Throughout the course you will develop a Personal Work-Life Plan to help apply the strategies taught in the course to your work and other parts of your life.

Bonus: Sign up for a Verified Certificate of Achievement to bolster your credentials on this topic in the workplace, and at the end of the course you will receive Managing Flex, a three-part interactive toolkit that helps individuals, managers, and organizations understand, navigate, and create flexible work arrangements.

Computer haben unser Leben tiefgreifend verändert. Um die heutige Gesellschaft und Wirtschaft und deren stetigen Veränderungen zu verstehen, muss man wissen, wie Computer funktionieren. Das Ziel der Vorlesung Informatik für Ökonomen ist es, Ihnen eine Basis zu vermitteln, um unsere informationstechnisch gesteuerte Welt zu verstehen und darin erfolgreich zu sein.

Learn to defend and protect vital company information using the latest technology and defense strategies. Analyze internal and external threats to proactively prevent information attacks. Gain experience by solving real-world problems and leave the class equipped to establish and oversee information security.

Learn the key principles of project initiating and planning, which will include mapping stakeholders, the scope of work, and the project Work Breakdown Structure.

Problems with healthcare quality, access, and costs bedevil all countries. This course explores how to create successful global business innovations in health care that can better meet consumer and social needs. Upon conclusion, you will learn to evaluate opportunities and gain an understanding of the elements necessary for viable healthcare business models.
 
Innovating in Health Care (IHC) enables participants to meet and interact with others who are also interested in improving health care. Through case study analysis and application of the “Innovating in Health Care Framework”, this course focuses on evaluating and crafting healthcare startup business models that focus on the six factors that critically shape new healthcare ventures: Financing, Structure, Public Policy, Consumers, Technology, and Accountability. Innovating in Health Care discusses the impact of these factors on business models for three different kinds of innovations: Consumer-focused, technology-driven, and integrations which create scale.
 
Innovating in Health Care is being offered in 2 formats:

• Open format
  • Click the ENROLL button
• Limited enrollment team-based course
  • If you have a pre-formed team of 3 or more, apply here by May 11, 23:00 UTC.

 OR

• Meet potential team members through the discussion board of the open course, and click the ENROLL button. 

​Applicants will be notified of their acceptance by May 12, 23:00 UTC. 

HarvardX requires individuals who enroll in its courses on edX to abide by the terms of the edX honor code : https://www.edx.org/edx-terms-service. HarvardX will take appropriate corrective action in response to violations of the edX honor code, which may include dismissal from the HarvardX course; revocation of any certificates received for the HarvardX course; or other remedies as circumstances warrant. No refunds will be issued in the case of corrective action for such violations. Enrollees who are taking HarvardX courses as part of another program will also be governed by the academic policies of those programs.

HarvardX pursues the science of learning. By registering as an online learner in an HX course, you will also participate in research about learning. Read our research statement : http://harvardx.harvard.edu/research-statement to learn more.

Harvard University and HarvardX are committed to maintaining a safe and healthy educational and work environment in which no member of the community is excluded from participation in, denied the benefits of, or subjected to discrimination or harassment in our program. All members of the HarvardX community are expected to abide by Harvard policies on nondiscrimination, including sexual harassment, and the edX Terms of Service. If you have any questions or concerns, please contact harvardx@harvard.edu and/or report your experience through the edX contact form : https://www.edx.org/contact-us.

Business innovation is nothing without great ideas. But creativity can be difficult to spark on a schedule. It requires a steady hand to manage the creative process and move it forward in a productive way.

This course focuses on ways to manage creativity effectively and introduces a flexible and iterative innovation management process model. You will learn how to navigate a new product concept through the development stage to launch and review.  

You’ll also be introduced to agile development principles and techniques for technical problem solving. You will learn how novel methods of open innovation enable your company to benefit from external knowledge and ideas.

Besides online lectures, participants will engage in a series of homework exercises and tutorials that will help deepen their understanding of the topic at hand. Real-life case studies and examples from companies will be used to help participants better prepare for actual situations. In addition, the concepts will be discussed in relation to their theoretical grounding in academic literature.

This course is part of the "Managing Technology & Innovation: How to deal with disruptive change" MicroMasters program designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential, you will need to earn a Verified Certificate in each of the six courses of the RWTHx MicroMasters program.

Products and technologies that influence and transform the way we live, work, and communicate rely on the development of technical standards. Standards also fuel compatibility and interoperability, reduce costs and risk, simplify product development, enable innovation, hasten time-to-market for new products – and can help determine a company’s global competitiveness. Standards play a vital role in helping consumers understand and compare competing products, and give confidence to investors.

This course will enable learners to better contribute to their organization and to advance their careers. By completing this course, learners will understand:

• different types of standards
• how they impact trade and innovation
• how they evolve
• why companies participate in standards development
• how standards change to meet emerging needs
• how to integrate related activities with other organizational functions
• strategic implications
• how standards apply to product design and planning.

We will also discuss conformity assessment, regulation and intellectual property.

This engineering course offers a practitioner’s view of technical standards and is geared to students and professionals in the fields of engineering, technology, computing, business, economics and law – particularly those working in all facets of product planning, development, and support.

Information Technology (IT) changes the manner and scope in which businesses operate and compete. Innovations in IT have led some businesses to flourish, while others have faltered due to massive changes brought by this industry. IT is notoriously hard to manage. The challenge of managing IT is ensuring that the intended changes and innovations are realized, and the unintended ones are kept under control. This course will cover basic concepts of information technology management.

As part of this course you will:

• See some brief videos
• Take pop quizzes
• Analyse cases
• Read relevant material
• Take assessments.

This course is for you if you are:

• Using IT in your organisation
• Building or are planning to build IT-enabled products or services
• Exploring business innovations and want to know how IT can help
• Interested in understanding how organisations manage IT for innovating.

This course is not overly technical. Detailed prior knowledge of computing technology is not required to take this course.

Successful contemporary business practices rest upon the ability to see problems clearly and to develop solutions unseen and unimagined by others. To do so requires creativity. Current research in experimental psychology suggests that creativity can be developed and refined, albeit with effort and practice. The goal of this course is to provide a variety of experiences and activities with the specific focus of fostering each student’s own creative abilities.
 
As valued work becomes less routine, the oft referred to “conceptual age” provides the opportunity for managers who can see, think and act differently on new challenges.
 
Creativity is often misunderstood as being only for the few, or only when considering new products. This course will show how creative approaches can be learned and widely applied, beyond new products and services, to a wide range of managerial challenges.

This course will make you more effective as an innovator in your organization by giving you practical tools for fostering effective problem solving and innovation efforts in an organization.

You will earn a professional certificate from the University of British Columbia and edX upon successful completion of this course. Certificates can be uploaded directly to your LinkedIn profile.

Develop insights on navigating the innovation process from idea generation to commercialization. Build knowledge on how to create strategies to bring innovations to market. Develop an innovation portfolio and business model canvas for your venture.

Innovative thinking is one of the top characteristics global businesses look for in their employees. Yet only 1 in 4 of us feel that our creativity is where we want it to be. Why should this surprise us? Almost none of us has ever been taught how to be inventive.

This course is based on an extraordinarily successful program that has been presented at over 70 top American universities. Over the next 5 weeks Dr. Roberta Ness, an internationally renowned physician-scientist and an expert in innovative thinking, provides proven techniques to expand your originality. The method she will teach you is described by the acronym PIG In MuD: Define the problem, identify frames, generate all possible alternatives, incubate, meld to your best ideas, and disseminate. Your mascot will be Eggbert, an uptight, risk-avoidant pig who will learn a thing or two along with you. Along with Eggbert, you will sharpen your powers of observation, making surprising associations, expanding assumptions, pulling questions apart, and thinking backwards. Solving real-world problems in business and science, you will hone your creative thinking skills. In a final group project, you will be amazed by how creative you have become. Since the top projects will be voted up onto the home page and visible to all collaborating companies, you may even come across unique career opportunities when you and your ideas are “discovered.”

The funding for this course was made possible by the UTHealth Innovation in Cancer Prevention Research Training Program (Cancer Prevention and Research Institute of Texas grant #RP140103). The content is solely the responsibility of the creators and does not necessarily represent the views of the Cancer Prevention Research Institute of Texas.

Offered by the Ross School of Business at the University of Michigan in collaboration with National Arts Strategies, this course focuses on equipping leaders in the cultural sector with the critical skills for inspiring employee engagement and performance while motivating people to adjust behavior and embrace change.

You will learn how to create a shared vision for your team and effectively communicate it to your teammates. You will also learn how to set effective goals and expectations in a way that best enables your team to attain the shared vision. Finally, you will understand the most important needs and drivers of performance across cultures, and will learn to align rewards with desired behaviors so that your teammates are motivated to attain the team’s objectives.

Motivation represents a crucial challenge for contemporary organizations. A recent Gallup poll revealed that only 13% of workers worldwide exhibit high levels of engagement and motivation. We will show you why these motivation problems are not simply due to a “bad” or “unmotivated” team member. Rather, motivation is very much driven by what work conditions we create for our teammates, how we structure goals and objectives, and how we reward people for the accomplishment of those goals. This course will help you diagnose and solve motivation problems so that you can bring out the best in your people.

This course features lessons from both University of Michigan, Ross School of Business faculty and practitioners in the arts and culture field. Leaders such as Franci Phelan (Kennedy Center), Aaron Dworkin (UM School of Music, Theatre and Dance) and Tim Cynova (Fractured Atlas) share their stories on effective leadership and HR practices in the cultural sector.