Courses tagged with "Book distribution" (540)

The focus of managerial accounting is to provide key information to internal parties (e.g., managers) to enable them to make better business decisions. This course will introduce you to planning and performance measurement concepts critical to managerial decision-making.

Learn management skills to support workplace diversity and inclusion in a public library setting.

You will learn about theories and frameworks that explain the underlying mechanisms of the impacts of diversity and learn how to understand and address the needs of women and underrepresented minorities (e.g. race, color, national origin, religion, sex, gender identity, marital status, age, sexual orientation, and citizenship).

You will learn how employment practices such as recruitment, selection, promotion, salary, training and development impact an organization’s ability to attract, retain, and manage a diverse workforce.

Lastly, you will recognize what organizational changes can be made to help organizations maximize the potential of all workers.

To succeed in an ever-changing and competitive marketplace, organizations must effectively manage all of their human capital. The challenge is how to engage a workforce that is highly diverse, global, and multigenerational.

This course will review the “new normal” demographic and global trends shaping labor markets. You will also learn about challenges you may face when managing workers from different cultures, and others who have different values and preferences. Lastly, you will learn how to create a toolkit for motivating and engaging all workers to help organizations achieve their strategic outcomes.   

This course is offered as a collaboration by IEEE and the Rutgers School of Management and Labor Relations.

Do you have a passion for buildings and want to contribute to a sustainable environment? Then this is your chance to make a difference! The biggest sustainability challenge for cities worldwide is adapting existing obsolescent buildings and making them future-proof. In this course, you will learn about adapting buildings for sustainability.

This course first introduces you to the challenging management task of redeveloping buildings for future use. Then you will learn how different management tools can be used to convert old buildings for sustainable reuse.

Prior experience with studies or jobs related to the built environment is not essential for this course, but will be a great advantage.

This MOOC is especially relevant for students who are interested in Real Estate, Project Management, Urban Planning, Architecture, Construction, Engineering, and Sustainability.

The course is taught by a multi-disciplinary team of instructors and professors with relevant practical and theoretical experience. You can use the practical knowledge you obtain during this course to tackle many challenges related to the built environment.

Are you an IT manager managing Bring Your Own Device (BYOD)? Users working from anywhere with any device? Device and user identity? You know the story: more and more users bringing their own gadgets to perform work-related tasks. The phrase “work from anywhere” has evolved throughout the years and these days working from anywhere is the norm for many industries. So much so that “working anywhere and from any device” has become the new reality for most enterprises.

This is why it is important for IT operators to develop an effective strategy for embracing a mobile workforce to cope with the paradigm shift caused by the BYOD to securely adopt a mobile workforce.

This course will prepare you to use Microsoft Enterprise Mobility Suite (EMS) to solve the unique challenges your organization is facing today—and to plan ahead for your organization’s long-term success. Starting with enabling hybrid identity, you will quickly learn how to secure corporate data access, protect your employees’ personal information, and manage iOS, Android, and Windows devices. With this introduction to the EMS, you will be guided you through the process of implementing EMS to support Mobile Device Management (MDM) of both company-owned devices and personally-owned devices in your enterprise environment.

Using a combination of MDM scenarios, demos, eBook, and hands-on labs, you will obtain a working knowledge of the inter-dependent technologies that form EMS:

• Microsoft Azure AD Premium
• Azure Rights Management Services (RMS)
• Microsoft Intune

Module 1 introduces you to the four elements (users, devices, apps, and data) involved in enterprise mobility strategy. These elements are used as examples throughout the course. These elements will make it easier for you to understand how EMS can enable organizations to embrace a mobile workforce.

Progressively, you will work your way through online labs to help you understand:

• Implementing Hybrid Identity
• Managing an Active Directory Hybrid Environment
• Managing Inventory
• Preparing the Microsoft Intune Service for Device Enrollment
• Data access and protection using Azure RMS

For example, for the first hands-on lab, entitled Cloud Identity in Azure AD Premium, you will use the lab virtual machine to setup and implement Enterprise Mobility Suite. To prepare for the EMS implementation, you will configure Azure Active Directory (AD) Premium for user and group administration, including self-service group management, and multi-factor authentication. Upon completion of the hands-on lab, you will be able to:

• Create an Azure AD instance
• Activate Enterprise Mobility Suite trial
• Create Azure AD users and groups
• Configure self-service group management in Azure AD Premium
• Configure multi-factor authentication for Azure AD Premium users
• Review Azure AD Premium advanced security reports

The target audience for this course is comprised of enterprise IT Pros who are either tasked with implementing EMS for their organizations or just want to learn more about the technologies that are included in EMS. While it is not possible to cover every nuance of the technologies included in EMS in a single course, we have provided content that will provide you with the solid foundation you will need as you embark on your own EMS implementation.

Disruption is simultaneously the greatest threat and the biggest opportunity for any business.

This course takes a structured approach to understanding and managing industry disruptions. It will provide you with the required tools and concepts required to identify and then manage disruptions by implementing targeted actions.

You’ll identify and assess specific disruptions and their impact, as well as the selection of appropriate reaction patterns. Special emphasis will be put on the use of real-life examples and case studies, taken (amongst others) from the automotive and mail order sector, to ensure both practical relevance and applicability.

Besides online lectures, you will engage in a series of more extended case studies and tutorials that will deepen your understanding and management of disruption patterns. Actual case studies and examples from companies will be used to help you better prepare for actual situations. In addition, the concepts will be discussed in relation to their theoretical grounding in academic literature.

This course is part of the "Managing Technology & Innovation: How to deal with disruptive change" MicroMasters program designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential, you will need to earn a Verified Certificate in each of the six courses of the RWTHx MicroMasters program.

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts.

In this business and management course, we will analyze contemporary issues in the management of human capital in the hotel and tourism industry, within both macro- and micro-perspectives.

You will learn how organizational culture impacts human capital, how to effectively staff your team, leadership skills and how to manage employee motivation. We will also discuss how different cultures approach human resource management (HRM).

Note that this course is priced at USD $150.

Marketing within the hotel and tourism industry presents unique challenges, as marketers are tasked with selling services and memories rather than goods. In this hospitality management course, you will learn how to apply marketing knowledge and skills to the hotel and tourism industry. You will learn best practices for building customer loyalty and creating a strong brand and learn how to efficiently communicate to stakeholders through integrated marketing communications. You will also learn about the importance of marketing to both previous and new customers.

Students’ learning experience will be enhanced through the use of creative approaches to solve marketing problems in hotel and tourism settings.

Note that this course is priced at USD $150.

In this business and management course, you will learn how to achieve organizational success through positive and growth focused employee management.

You will learn current strategies for managing people in a complex, volatile global context. Starting with the basics of achieving optimal team success and the importance of managing both task and process. You will also focus on the characteristics found among high performing teams, as well as characteristics needed for success in exceptional genius/virtuoso, virtual and multicultural teams. You will also examine how to shape others’ behaviors in a global environment via basics of operant conditioning, the “3 Rs” and reward design.

Additionally, the course explores the concept of culture as applied to organizational and location-based perspectives. You will examine personal experiences of workplace change, concepts and strategies for overcoming resistance and managing change. Relating in a multicultural environment, you will also explore strategies for balancing generosity and productivity, as well as how to avert, evaluate and overcome conflict among employees.

Learn to manage project risk by identifying, analyzing, and communicating inevitable changes to project scope and objectives

Work on your competence to solve tasks and problems related to sustainability, responsibility and ethics. Translate this competence to management practices in your area of expertise and learn to navigate the complexities, struggles and paradoxes that can occur when changing practices at multiple levels from individuals to organizations and systems.

The aim of the course is to provide you with a comprehensive framework for understanding both the traditional principles of management inside companies today as well as the alternative principles that are becoming increasingly important. It provides both theoretical and practical perspectives on the nature of management in today’s organisations.

Did you know your best opportunities for growth may not lie solely in developing new “blockbuster” products or services? They may instead be found by focusing on your existing best customers — and finding new customers with similar behavioral tendencies. Created by Professor Peter Fader, a world-renowned thought leader on marketing analytics and co-founder of Zodiac, a predictive analytics solution built on the breakthrough consumer behavior models developed by Professor Fader, this marketing course is designed to help you identify your most valuable customers and maximize their strategic value.

You might have the data and the technology to track your best customers, but how can you meaningfully differentiate them from the rest? How do you align your operations around them? And how do you create and sustain competitive advantages from such practices? In this course, you’ll radically rethink how you develop and implement customer-centric strategies that you can apply to your existing customers today. You’ll also gain valuable insights into how to apply performance metrics and rethink product development processes in order to meet the needs of your most valuable customers.

This course is part of Wharton's Digital Marketing Professional Certificate. For more information, see here.

This course provides an introduction to the concepts of time and money management along with career and life planning. This course is specifically aimed at new and incoming college students. This is not an MBA prep course.

Marketers want to understand and forecast how customers purchase products and services and how they respond to marketing initiatives.

Learn how analytics help businesses drive marketing to maximize its effectiveness and optimize return on investment (ROI).

In this course, part of the Business Analytics MicroMasters program, discover how to develop quantitative models that leverage business data, statistical computation, and machine learning to forecast sales and marketing impact for:

• customer relationship management;
• market segmentation;
• value creation;
• communication;
• monetization.

You will learn how to use probabilistic models and optimization tools to model customer demand forecasts, pricing sensitivity, Lifetime Value and how to leverage such data to make optimal decisions on designing new products, marketing segmentation and strategy.

In this marketing course, you will learn about competitive analysis and market segmentation, including how to analyze and structure industries and markets to transform your marketing efforts from vague, generic attempts to laser-guided precision.

You will learn how to predict what your competitors will do next, plus how to segment markets for greater customer satisfaction and company profitability.

This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks.

This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace. Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.

Businesses today have access to an increasingly large amount of detailed customer data, and this influx of data is only going to continue. Combined with a detailed history of marketing actions, there is a newfound potential for deriving actionable insights, but you need the tools to do so. Using real-world applications from various industries, this course will help you understand the tools and strategies used to make data-driven decisions that you can put to use in your own company or business. This valuable data may include in-store and online customer transactions, customer surveys as well as prices and advertising. You’ll also learn how to assess critical managerial problems, develop relevant hypotheses, analyze data and, most importantly, draw inferences to create convincing narratives which yield actionable results.

This course is part of Wharton's Digital Marketing Professional Certificate. For more information, see here.

Begin your journey in a new career in marketing analytics. Learn about powerful strategies and methodology, starting with identifying market trends and metrics used to measure marketing success.

In this marketing course, you will learn how to execute market sizing, identify market trends, and predict future conditions.

This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks. This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace.

Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.

In this marketing course, you will learn how to price your offerings, as well as how to allocate your scarce marketing budget among different promotion vehicles to maximize their overall impact in the organization.

You will also learn how to select prices to maximize profits or fulfill other specific company objectives.

This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks.

This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace. Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.