Courses tagged with "Book distribution" (540)

In this marketing course, you will learn how to apply advanced concepts such as conjoint analysis and decision tree methodologies to product decisions, as well as learn the best ways to distribute and sell your offerings to consumers.

You will also learn how to apply conjoint analysis to identify the product features that your consumers want most.

This course is taught by Stephan Sorger who has held leadership roles in marketing and product development at companies such as Oracle, 3Com and NASA. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks.

This course will equip you with the knowledge and skills necessary to immediately see practical benefits in the workplace. Analytics-based marketing is increasingly important in determining a company’s spending and ROI. Many entry-level positions in marketing now require some basic level of knowledge in this rapidly growing field.

This course will help managers in accounting, finance, operations, manufacturing, R&D, legal and a host of other functional areas, gain a better appreciation and understanding of core marketing concepts and tools that all managers should have in their toolkit.
 
After this course you will be able to:

• Develop a basic customer segmentation system
• Effectively target customer segments and position your product or service in the marketplace
• Begin to understand the psychology of consumer decision making
• Develop pricing strategies that maximize profitability
• Define appropriate channel systems and go-to-market efforts
• Understand how marketing metrics can benefit your business
• Build effective communication efforts with customers

This course draws on the award-winning teaching approaches of Sauder School of Business Marketing Faculty, in bringing a marketing lens to complex and messy business and organizational challenges, to aid holistic decision-making that aligns customer and company goals.

You will earn a professional certificate from the University of British Columbia and edX upon successful completion of this course. Certificates can be uploaded directly to your Linkedin profile.

In order to compete in an ever-changing market, business leaders must assess and respond to consumer needs and wants. Marketing is a means of creating value for consumers and engendering loyalty and enthusiasm for your product or service.

If you’re starting or running a business, identifying and targeting your consumers is the single most important decision you can make. Business leaders often wrongly believe that every customer is a good customer. This is not always the case; knowing which customers to let go of is just as important as finding customers. In this marketing course, you will learn how to assess the value you provide to the consumer as well as the value the customer offers your business.

The course will also provide you with a toolkit you can apply to real world situations. Topics include:

• the marketing mix
• segmentation
• targeting and positioning
• marketing strategy
• consumer behavior

Marketing is often an afterthought for entrepreneurs as they focus on getting their venture off the ground. You will learn how marketing is a vital part of launching a successful business, and for keeping one running, and how marketing concepts can be applied to entrepreneurial situations. By the end of the course, you will be thinking about marketing strategically in order to grow your business, rather than as a tactical cost.

This course is part of the Business Principles and Entrepreneurial Thought XSeries.

This course will examine how digital tools, such as the Internet, smartphones, and 3D printing, are revolutionizing the world of marketing by shifting the balance of power from firms to consumers.

According to world-renowned management consultant, Peter Drucker, "Marketing is the only distinguishing and unique function of business…There is only one valid definition of business purpose and that is to create a customer.”

While the significance of marketing in today’s business world can never be overstated, it is the precise understanding and appreciation of marketing management that needs to be accentuated. Marketing management allows an organization to track, review and analyze their marketing resources and activities.

In this marketing course, you will learn the fundamentals of marketing management, as you gradually learn advanced theories and applications through real world business examples, illustrations, cases and exercises. You will learn how marketing management tools can be used to increase your customer base, improve customer satisfaction and increase your company’s overall perceived value.

You will learn how marketing serves as a key element within an organization’s strategy.

This course explores markets with frictions. The goal is to sharpen our economic reasoning, add a few twists that you are unlikely to have seen in other courses, and apply the methods to interesting phenomena. This should improve the way you think analytically about the economy, and help address interesting issues that come up in the real world.

Logistics and supply chain structures can be found in virtually any system. A supply chain is a complex environment with a multitude of forces and variables with various degrees of dependence. Unforeseen events are frequent and in order to achieve a competitive supply chain, constant supervision is needed.

In this business and management course, you will learn methods that are used to master control of supply chains, including how to forecast demand, how to determine the best order quantity for procurement, how to plan capacity and production and much more."

Many of the topics in the course will be illustrated using real companies and real logistics professionals as logistics is not a theoretical subject – it exists all around us – everywhere.

This MOOC is based on a widely popular university course that will give you a working knowledge on supply chain operations that can be applied in your organisation. By the end of this course, you will be able to better control and master your organisation’s system.

Regardless of your industry or organisation type, the concepts and methods from this course will help you become a logistics and supply chain professional. You will never look at a hotel breakfast buffet, a loading bay, a warehouse, a factory, an emergency room or even at a fast food restaurant the same way again…

Learn how probability, math, and statistics can be used to help baseball, football and basketball teams improve, player and lineup selection as well as in game strategy.

Mathematical Methods for Quantitative Finance covers topics from calculus and linear algebra that are fundamental for the study of mathematical finance. Students successfully completing this course will be mathematically well prepared to study quantitative finance at the graduate level.

Planning to study for an MBA but unsure of your basic maths skills? All MBA programs require some maths, particularly on quantitative subjects such as Accounting, Economics and Finance.

In this mathematics course, you will learn the fundamental business math skills needed to succeed in your MBA study. These math skills will also give you an edge in the workplace enabling you to apply greater analytical skill to your decision making.

You will learn how to evaluate and manipulate the types of formulae that appear in an accounting syllabus, how to perform the calculus required to solve optimization problems in economics and how to apply the concept of geometric series to solving finance-related problems such as calculating compound interest payments.

This course assumes no prior knowledge of business maths, concepts are explained clearly and regular activities give you the opportunity to practice your skills and improve your confidence.

Medicine is in the midst of a shift never before seen. Information and technology are advancing at rates faster than our ability to adapt. These changes, along with social forces such as the health 2.0 movement, are redefining the role of the doctor and patient. This course offers participants an engaging, never-before-seen view of medicine and healthcare. 

"Medicine in the Digital Age" features in-depth interviews with thought leaders in digital health, including:

Dr. Eric Topol, author of The Creative Destruction of Medicine (2012) and The Patient Will See You Now (2015) 
Dr. Roni Zeiger, former Chief Health Strategist for Google and CEO and Co-founder of Smart Patients 
Dr. Peter Killoran, Biomedical informatics and EHR usability expert
Fred Trotter, Data Journalist and Author of ​Meaningful Use​ and Beyond (2011) 
Dr. David Wetter, Director of Innovation for Behavioral Health on Mobile Data to Knowledge (MD2K) center, for NIH Big Data to Knowledge (BD2K) Initiative 

The course is intended for a general audience and is relevant to anyone working or interested in the emerging healthcare environment. At the end of the course, participants will have the knowledge to successfully engage with the future of digital medicine. 

Medicine in the Digital Age maps out the challenges and opportunities facing healthcare in the networked age. We will explore the role of social media in healthcare communication, the uses of wearable technologies, the potential for big data to reshape health behaviors, the ethics of personalized medicine, and the impact of these new developments on the doctor-patient relationship. Participants will gain an understanding of the connected health revolution and tools to critically analyze this evolving ecosystem. Medicine in the Digital Age will launch a fresh conversation about what the future of medicine should be, and how we should get there. Join us!

What background is required to participate in this course?
No specific background is required for this course, but it is aimed at professionals who have (or would like to have) some amount of decision-making capability in their organization. This course is for leaders and aspiring leaders in healthcare and allied sectors including telecommunications, health insurance, biotechnology, pharmaceuticals, device manufacturing, policy and government, investment, consulting and innovation.

Is this course part of a series?
Not yet, but watch for future announcements!

Can I still enroll if the course has started?
Yes, but look for additional announcements from course staff about assessments that will need to be completed to qualify for the RiceX Certificate.

What types of certificates does RiceX offer?
Upon successful completion of RiceX courses, learners will be awarded a RiceX Certificate from Rice University.

How are certificates determined?
Earning a certificate is determined by the individual course. Generally, learners must complete all course requirements at a level pre-determined by the course instructor to earn a certificate.

What happens if I do not pass or cannot complete a course?
There is no limit on the number of times you can enroll in RiceX courses. Many of RiceX courses are offered on a routine basis and you will be able to enroll in the next offering.

How can I earn a certificate for the series?
Some RiceX courses are part of a series. Usually you can enroll in just one course or the entire series.  Often you do not have to decide to complete the full series when you begin. Participants can earn a series certificate if they satisfactorily fulfill the requirements for completing the series.

What happens after I sign up?
Once you have registered and paid for a course, you will receive a confirmation email from RiceX.

What time is the class?'
Courses materials are available 24 hours a day once the course has officially opened.  Some courses include live webcasts with instructors scheduled at a specific time. The webcasts are recorded and available to participants who are not able to join.  

What if I have a question or concern for the instructor?
You will be part of a dynamic global learning community of fellow professional participants available 24-7 to help within the framework of the honor code. Course engagement managers monitor the discussion forum and can address your questions or forward to the instructor.

How can I meet/find other course participants?
Every RiceX course includes a Participant Discussion Forum where you can interact with other participating professionals. The Forum is guided by an honor code. You can also connect through Google+ Hangouts and interactive activities like live webcasts that may be included in a course.

Is there an exam at the end?
No, there is no exam. Instead, there is a final project at the end of the course.

How do you design a mobile app that truly changes people's lives? How can you understand how a new service is being used, both quantitatively and qualitatively? How can you use all of the rich sensing and I/O capabilities of mobile devices to create experiences that go far beyond what's possible on a traditional computer?

Mobile devices are changing the ways that we interact with each other and information in the world. This course will take you from a domain of interest, through generative research, design, usability, implementation and field evaluation of a novel mobile experience. You'll finish the course with a working, field-tested application suitable for release in the app store as well as a deep understanding of human interaction with mobile devices and services.

Based on a popular MIT class that has been taught since 2006 by Frank Bentley of Yahoo Labs and Ed Barrett, a Senior Lecturer at MIT, this course will explore what makes mobile devices unique. A primary focus will be on studying existing behavior and using key findings for design. While writing the code for an app is a part of the class, the majority of the topics will cover designing and evaluating a unique mobile experience. Along the way, you will have opportunities to share your work with other students from around the world! Java experience (or Objective C for iOS users) and a smartphone are required.

All required readings are available within the courseware, courtesy of The MIT Press. A print version of the course textbook, Building Mobile Experiences, is also available for purchase. The MIT Press is offering enrolled students a special 30% discount on books ordered directly through the publisher’s website. To take advantage of this offer, please use promotion code BME30 at The MIT Press site.

Want to create the next big app, grounded in the needs of real users? This course will teach you Human Computer Interaction (HCI) methods to better understand current behavior in a domain, and then design, develop, and deploy your own application.

This module will take you from an application idea through the creation of a paper prototype and a usability evaluation to validate initial usability of your concept. 

Completion of Mobile Application Experiences Part 1 is not required. You can begin this module with an idea you have had on your own.

This course is part of a five-part Mobile Application Experiences series:

• 21W.789.1x: Mobile Application Experiences Part 1: From a Domain to an App Idea
• 21W.789.2x: Mobile Application Experiences Part 2: Mobile App Design
• 21W.789.3x: Mobile Application Experiences Part 3: Building Mobile Apps
• 21W.789.4x: Mobile Application Experiences Part 4: Understanding Use
• 21W.789.5x: Mobile Application Experiences Part 5: Reporting Research Findings

The course builds on my Introduction to Financial Accounting course, which you should complete first. In this course, you will learn how to read, understand, and analyze most of the information provided by companies in their financial statements. These skills will help you make more informed decisions using financial information.

Examine the critical role that business plays in society, and learn about the exciting new models of business that are changing the way that companies create value.

Did you know that there are more than 270 free trade agreements in the world and that they cover half of global trade? Latin American and Caribbean countries take part in 70 such agreements, covering 70% of intra-regional trade.

What do you need to know about these agreements? What opportunities, challenges and implications do they have for people, businesses, and countries? What can be done to maximize their benefits?

In this course you will analyze in depth the provisions of regional and multilateral trade agreements and why countries in Latin America and the Caribbean still face important obstacles to fully take advantage of them. You will learn about new trends, emerging issues and dynamics, and possible future scenarios in trade agreements from renowned academics, researchers, and trade policy makers.

This course is aimed at those interested in learning the practical aspects of how trade agreements work, and how to make the most of them.

Learn how to get your new venture funded. Understand capital structure for new ventures. Develop an understanding of investor pitches.

This course provides an engaging and methodical insight into the past and present cultural and commercial music industry developments, directions, and trends. It will equip the students with the knowledge and skills necessary to appreciate, understand and more productively participate in today’s music industry field.

¿Sabías que hay más de 270 acuerdos comerciales en el mundo que cubren la mitad del comercio mundial? Los países de América Latina y el Caribe participan en 70 tratados que cubren el 70% del comercio intrarregional.

¿Qué necesitas saber sobre estos acuerdos? ¿Qué oportunidades, desafíos e implicaciones tienen para las personas, empresas y gobiernos? ¿Qué puedes hacer para aprovecharlos al máximo?

En este curso analizarás en profundidad las disposiciones de los acuerdos comerciales regionales y multilaterales y por qué los países de América Latina enfrentan aún importantes obstáculos para aprovecharlos plenamente. Aprenderás de la mano de destacados académicos, investigadores, responsables y gestores de política comercial sobre nuevas tendencias, temas emergentes, dinámicas y posibles escenarios futuros.

Este curso va dirigido a todos los interesados en el comercio y la integración en América Latina y el Caribe y en conocer los aspectos prácticos y más candentes de cómo funcionan los tratados comerciales y cómo aprovecharlos mejor.

Os estudantes terão a oportunidade de compreender quais são as habilidades e competências que o empreendedor deve criar e desenvolver para empreender um novo negócio tecnológico. Empreendedores convidados participarão das aulas, contando e discutindo suas experiências empreendedoras, articuladas aos conceitos e práticas do curso.