Courses tagged with "Book distribution" (540)

Como está caracterizada Previdência Social no Brasil? Qual sua relevância para o entendimento das finanças públicas e para as decisões individuais dos trabalhadores?

Retail customers are omnichannel. They increasingly expect to interact with retailers in a seamless way, combining aspects of different channels at different stages of their purchase journey. They want to place an order online and pick it up an hour later on their way to work, or return at the store an order they had placed online. We have been studying for many years how traditional retailers can become omnichannel retailers. It is not an easy transition and requires a fundamental change in the retailer’s processes, systems and strategy. This transformation is not about small adjustments but a complete redesign of the retailer’s business model.

In this course, part of the Retail Management Professional Certificate program, you will learn from retailers that are successfully navigating this transformation. You will explore how to attract omnichannel customers, what fulfillment options these customers expect, how retailers can leverage their online and brick and mortar presence, and what retailers need to support an omnichannel strategy. By the end of the course, you won’t be thinking about separated retail channels but one integrated retailer that is aligned to best serve today customer’s needs.

We have designed this course based on our own work in omnichannel retail. The course will suit a variety of participants from retail owners and undergraduate business majors, to retail specialists.

In the expression “creative thinking”, the keyword is not creativity; the keyword is thinking. With the help of great philosophers, you will rediscover the art of thinking.

Part 2 of the MOOC: 3 new lectures

The Internet has emerged as a platform to facilitate global commerce and communication. Its exponential growth has transformed the value chain of virtually every industry, and millions of commercial businesses are now doing business online. This course will introduce you to the range of marketing uses of the Internet.

You will learn how to:

• use basic e-marketing tools relevant to the internet marketing context;
• apply marketing strategies such as segmentation, targeting, positioning, and differentiation to an online context;
• analyse the online consumer exchange process and its outcomes;
• evaluate product, pricing, distribution and communication marketing functions in a firm’s internet marketing strategy;
• evaluate the role of social media in the marketing context;
• use digital analytics to evaluate and optimise the effectiveness of digital marketing strategies.

You will explore how marketing online differs from a traditional marketing environment, and identify and discuss web-based marketing opportunities such as using Facebook, Twitter and Google in today’s business world.

The digital landscape is fast-paced and continually changing, yet is an equally challenging and exciting environment in which to work. This course is relevant to anyone working in marketing, communications, public relations, social media and advertising.

This course is part of the CurtinX MicroMasters Credential in Marketing in a Digital World that is specifically designed to teach the critical skills needed to be successful in this exciting field. In order to qualify for the MicroMasters Credential you will need to earn a Verified Certificate in each of the five courses.

How can governments become more open and transparent, while simultaneously dealing with various challenges, such as data sensitivity? How can open government data be made available to improve public policy making? Which technologies are available to make governments more open and  use open government data?

Governments all over the world aim to become more open and transparent in order to establish closer ties with their constituents. However, releasing government data involves complex challenges and poses two major concerns. First, many different participants are involved and there are various dependencies between them, and second, the technologies that support open government are fragmented. In addition, it is unclear how different contexts should alter the best practices for open government.

This course explores the foundations and objectives of Open Government and examines current developments, including the opening and reuse of governmental data such as the release of data by governments in America and Europe.

This course will empower you by helping you grasp the key principles surrounding open government.

The topics of the course are applied to concrete cases, which you will be asked to analyze and discuss with your peers.

This course may be of interest to the following:

• Students interested in the basics of open government, in data-driven governance and data-driven research
• Professionals or researchers working on open government research and interested in strategies and challenges for opening governments
• Professionals or researchers working on open data research or open data initiatives
• Professionals and researchers working on topics related to public values, including transparency and privacy, in a governmental context
• Senior administrators, policy advisors, government officials or agency members, who are interested in how ICTs change governments and how ICTs can be used in public administrations

LICENSE
The course materials of this course are Copyright Delft University of Technology and are licensed under a Creative Commons Attribution-NonCommercial-ShareAlike (CC-BY-NC-SA) 4.0 International License.

Gain fundamental insights to world of Operations Management from award winning Professor Gad Allon

The Improving Business Finances and Operations Specialization will be discontinued in January 2016. Learners who wish to earn a Specialization Certificate must pass all courses by December 31, 2015, and complete the Capstone Project in January 2016. If you do not anticipate completing the Specialization within this time frame, please do not purchase the full access option. Recognize the role of operations within the bigger picture of business strategy and master the fundamental aspects of managing the operations of a business. Recognize the role of operations within the bigger picture of business strategy and master the fundamental aspects of managing the operations of a business.

Have you ever wondered about the right methods to improve productivity, configure your supply chain or address the demand on hand?

In recent years, businesses have strived to improve productivity and quality, reduce costs and delivery times, and embrace flexibility and innovation. These strategies are part of the Operations Management (OM) activities that service and manufacturing organizations engage in. 

Operations Management helps you to understand the role of OM in a firm and to develop abilities to structure and solve operations related problems. The course will empower you with skills to address important aspects of business operations including capacity, productivity, quality, and supply chain.

You will understand how operations in an organization are configured and factors that can potentially drive the complexity of managing such operations. We will also introduce concepts like estimating capacity, identifying bottlenecks, and de-bottlenecking.

Throughout the course, you will join us in discussions on productivity improvement methods, development of quality assurance systems and configuration of supply chains.

The course will equip you with the right tools, techniques and skills to estimate, compute, analyze and configure key elements of operations management.

Optimization is the search for the best and most effective solution. In this mathematics course, we will examine optimization through a Business Analytics lens. You will be introduced to the to the theory, algorithms, and applications of optimization. Linear and integer programming will be taught both algebraically and geometrically, and then applied to problems involving data. Students will develop an understanding of algebraic formulations, and use Julia/JuMP for computation. Theoretical components of the course are made approachable, and require no formal background in linear algebra or calculus.

The recommended audience for this course is undergraduates, as well as professionals interested in using optimization software. The content in this course has applications in logistics, marketing, project management, finance, statistics and machine learning.

Most of the course material will be covered in lecture and recitation videos, and only an optional textbook, available at no cost, will be used.

Students interested in the material prior to deciding on course enrollment can visit the MIT Open Courseware version of 15.053 Spring 2013. The topics of the 2013 subject were optimization modeling, algorithms, and theory. As a six week subject, 15.053x covers about half of the material of the 2013 subject. The primary focus of 15.053x is optimization modeling.

In this introductory, self-paced course, you will learn multiple theories of organizational behavior and apply them to actual cases of organizational change.

In order to sustain themselves, organizations need to compete for scarce resources both in input and output markets. Because of this organizations need to create some kind of competitive advantage.

In this business and management course, suitable for managers and leaders in midsize to large organizations, you will learn the principles of organizational design and how design elements can be leveraged to gain competitive advantage. We will discuss various organizational structures and how an effective organizational design can help achieve a company’s goals and objectives in a sustainable manner. Since organizations involve collaborative activities, you’ll also learn how to create suitable control systems, decision-making processes and culture and reporting relationships to ensure that the efforts of a diverse set of employees are suitably coordinated to achieve the organizational purpose.

Organizations often spend considerable money on collaborative tools – but those tools are of no use unless there’s widespread adoption across teams. How can an organization ensure that the tools in which they’ve invested reach full adoption?

In this course, you will learn methods for engaging users and building internal support for new tools. You’ll learn how to conduct effective training, as well as ways to develop content that will spur adoption. You will learn how to improve productivity and communicate the process for overall collaborative improvement. 

Do you aspire to be an ideal people manager? The journey from being an individual contributor to a people manager requires significant personal development and growth. If you are a first time manager, you may have asked yourself:

• Where did I go wrong in managing this particular employee?
• How should I give feedback to my subordinates?
• How do I handle potential assessments?
• How should I motivate people who report to me?

The objective of this business and management course is to smoothen the transition for newly appointed people managers, motivate and guide people who are aspiring to become one and to think back and reflect for seasoned managers.

The course will provide learners with an enhanced understanding of the role of people management in organizational context. 

All entrepreneurs, by definition, are people managers. As founders and owners, they hire people, groom them, motivate them, and harness their talent towards effective management of enterprise. Yet most entrepreneurs believe that effective people management is common sense and is acquired through life experience.

While there is some truth to this belief, people management is also a science. It also comprises of principles, procedures and systems that need to be in place as the enterprise begins to grow. Many owners agree that in today’s economy people are the key differentiators in small and medium businesses.

The objective of the course is to:

• Create awareness on the key principles of people management as it relates to entrepreneurs.
• Critically analyze how HR practices contribute to the enterprise sustainability in the long run.
• Understand the role that owner/founders play in creating high performing organization.

The best ideas and strategies are of no consequence without the right people to translate them to action and we would aim at throwing some light on these aspects.

Personal and Family Financial Planning will address many critical personal financial management topics in order to help you learn prudent habits both while in school and throughout your lifetime.

Ready to take control of your finances? Whether you are saving for a house or retirement, struggling with your taxes, or wondering if you should invest in education/training, stocks or bonds, there are many questions when it comes to personal finances. There are many benefits, both long and short term, to learning the keys of financial planning and becoming a financially savvy consumer.

This course will teach you to think financially about investing in yourself and your future. We will discuss investments in education and training and show you how to use important economic tools to evaluate whether the investments you make are worth it financially. We will also show you how to make the most of your skills and abilities whether you work for yourself or someone else. This includes such things as evaluating salary and benefit packages and figuring out how to get health insurance coverage and save for retirement.

This portion of Personal Finance covers:

• Human Capital Investment
• Net Present Value (NPV)
• Internal Rate of Return (IRR)
• Parameterized Spreadsheet Analysis
• Employment Contracts & Making the Most of Work Benefits
• Developing a Business Plan
• Paying for Health Insurance and Saving for Retirement When You Are Self-Employed

Join us today and take control of your personal finances!

Developed through a collaboration between HarvardX and the Institute for Healthcare Improvement, PH 556x: Practical Improvement Science in Health Care: A roadmap for getting results will provide learners with the valuable skills and simple, well-tested tools they need to translate promising innovations or evidence into practice. A group of expert faculty will explore a scientific approach to improvement — a practical, rigorous methodology that includes a theory of change, measurable aims, and iterative, incremental small tests of change to determine if improvement concepts can be implemented effectively in practice. Faculty will present this science through the lens of improving health and health care, but will also share examples of how improvement can (and does) influence our daily lives.

Each week, learners will dive into engaging, interactive materials and relevant resources to start building an improvement toolkit that will serve them long after the seven-week course ends. Learners will immediately put their new skills to the test as they work each week on a personal improvement project that will show them the power of the science that has improved healthcare — and other industries — around the world for decades.

The only prerequisite for the course is curiosity, but the reward is a lifetime of improvement.

In support of improving patient care, the Institute for Healthcare Improvement is accredited by the American Nurses Credentialing Center (ANCC), the Accreditation Council for Pharmacy Education (ACPE), and the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing education for the healthcare team. This activity has also been approved by the National Association for Healthcare Quality for CPHQ CE credit. If you are interested in earning CEUs for this course, please visit www.IHI.org/PH556X to see the options and steps required prior to enrolling or taking any action on edX.

This collaboration between the Institute of Healthcare Improvement and HarvardX will teach you the skills and tools of improvement science to make positive changes in health, healthcare, and your daily life.

HarvardX requires individuals who enroll in its courses on edX to abide by the terms of the edX honor code : https://www.edx.org/edx-terms-service. HarvardX will take appropriate corrective action in response to violations of the edX honor code, which may include dismissal from the HarvardX course; revocation of any certificates received for the HarvardX course; or other remedies as circumstances warrant. No refunds will be issued in the case of corrective action for such violations. Enrollees who are taking HarvardX courses as part of another program will also be governed by the academic policies of those programs.

HarvardX pursues the science of learning. By registering as an online learner in an HX course, you will also participate in research about learning. Read our research statement : http://harvardx.harvard.edu/research-statement to learn more.

Harvard University and HarvardX are committed to maintaining a safe and healthy educational and work environment in which no member of the community is excluded from participation in, denied the benefits of, or subjected to discrimination or harassment in our program. All members of the HarvardX community are expected to abide by Harvard policies on nondiscrimination, including sexual harassment, and the edX Terms of Service. If you have any questions or concerns, please contact harvardx@harvard.edu and/or report your experience through the edX contact form : https://www.edx.org/contact-us.

Are you an individual working with SharePoint on-premises or online? Are you looking for advanced skills to connect and administer a hybrid environment? Then this course is for you!

This course will teach you how to connect your SharePoint on-premises farm to Microsoft's cloud services. You will learn about Office 365 and Microsoft Azure, architecture planning, platform hygiene and preparation, directory synchronization using Azure AD Connect, and how to configure a seamless single sign-on experience for users with Active Directory Federation Services (AD FS).

By the end of this course, you will have the information you need to adequately plan a SharePoint environment to make way for a hybrid installation. The course will also provide you with skills in preparing SharePoint environments for a hybrid connection. 

Firms such as Apple, Alibaba, Facebook, SalesForce, Uber and Yelp operate as platform ecosystems that match buyers and sellers, gain value and market share from network effects, and harness their users to innovate.

This course teaches you how to convert products to platforms and how to generate platform innovation. You will learn how to negotiate platform startup, convert existing businesses, and make vital decisions on issues of openness, cannibalization, and competition.

You will discover how to apply concepts from two sided networks, information asymmetry, pricing, intellectual property, and game theory to real problems.

This course is taught by the instructor who literally wrote the book on this topic, “Platform Revolution: How Networked Markets Are Transforming the Economy—and How to Make Them Work for You.”

This course is part of both the Digital Leadership and Product Management MicroMasters programs.