Courses tagged with "Book distribution" (540)

This self-paced career development course will help you identify your strengths and interests and align your passions with a viable career path. Through guided self-reflection and instruction, you will create a career vision statement that identifies how you hope to use your skills and interests to focus your career. With this insight, you'll select a career path that aligns with your personality, preferences, and goals. Finally, you'll create a professional development plan that will help you achieve those goals.

This is the first course in Fullbridge’s four-part Career Development XSeries, designed to prepare you to succeed in the modern workplace.

Word of mouth is 10x as effective as advertising, and companies are shifting more of their marketing dollars to social media and word of mouth marketing as a result. Small businesses and entrepreneurs want to help their businesses grow but don’t have the money for big marketing campaigns. Word of mouth can help them grow for less money. But for all these efforts to be successful, managers have to understand how to get people to talk and share.

This course provides a step-by-step guide to getting anything to catch on.

• How does a product’s name, price, or other attributes change how people perceive it?
• What makes ideas memorable and message stick?
• How can we increase our influence and shape others’ behavior?
• Why is word of mouth ten times as effective as traditional advertising and how can we get people to talk about and share our product or idea?
• How can we leverage the power of social media and what are the right metrics to pay attention to?

You’ll learn the answer to these, and numerous other questions, while learning how all sorts of different businesses, from B2C to B2B, for-profits to non-profits, and large to small, have applied these insights to drive their success.

By the end of this course you’ll be able to craft contagious content, build stickier messages, leverage social media, and make any product or idea catch on. Whether you’re a budding entrepreneur, an employee in a big business, or leading a non-profit, this course will provide a roadmap to help you make your stuff more successful.

This course is especially useful for:

• Marketing managers
• Small business owners
• Product managers
• Entrepreneurs or start-up founders 
• Leading a non-profit
• Social media managers
• Advertising executives

This course is part of Wharton's Digital Marketing Professional Certificate. For more information, see here.

The goal of this course is to explore and develop plans of action for improving the job and career opportunities for today and tomorrow’s workforce. At this time, there aren’t enough good jobs or educational opportunities in the U.S. or globally to meet the aspirations and needs of all who want and need to work or to deliver on the expectation that every generation should achieve a higher standard of living for themselves and their families than their parent’s generation. This is a fundamental ideal that drives people all over the world. In the U.S., we call it the American Dream.

If we take the right actions, we can shape the future of work in ways that meet the needs of workers, families, and their economies and societies. To do so, we first have to understand how the world of work is changing, how firms can compete and prosper and support good jobs and careers, and how to update the policies and practices governing the world of work.

We also have to understand and better address the deep divisions and inequalities in societies that threaten the future of our economies and democracies. We will address these by using the materials from the course to build a new social contract across business, labor, government, and education.  You will shape the features of the new social contract as we go through the course and then vote on how well the overall social contract generated by the class meets your expectations for the future.

In this business and management course, we’ll start by tracing the history of work and employment that has made the economy work so well in the past. And we’ll uncover what’s gone wrong, in order to figure out new solutions that fit today’s workforce, economy, and society. We’ll also take you on a personal journey, where you will learn what employers expect in today’s world of work—the skills, flexibility, and knowledge that are crucial for success in the contemporary workplace. We’ll examine what has to happen in order for employers, workers, governments, and regulators to come together to forge new policies, rules, and understandings for governing the world of work in the 21st century. We’ll make this all come alive by highlighting the experiences, contributions, and aspirations of real people who are working right now to address these challenges.

So join us, and let’s get started on shaping the future of work.

In this course, you will learn how to configure SharePoint hybrid solutions such as search, Business Connectivity Services, Microsoft OneDrive for Business, profiles, and extranet sharing. You will gain insights into the benefits of each of the hybrid solutions, along with technical steps on how to configure, troubleshoot, and manage a SharePoint hybrid environment.

Learn how to analyse data with the Six Sigma methodology using inferential statistical techniques to determine confidence intervals and to test hypotheses based on sample data. You will also review cause and effect techniques for root cause analysis.

You will learn how to perform correlation and regression analyses in order to confirm the root cause and understand how to improve your process and plan designed experiments.

You will learn how to implement statistical process control using control charts and quality management tools, including the 8 Disciplines and Failure Modes and Effects Analysis to reduce risk and manage process deviations.

To complement the lectures, learners are provided with interactive exercises, which allow learners to see the statistics "in action." Learners then master the statistical concepts by completing practice problems. These are then reinforced using interactive case-studies, which illustrate the application of the statistics in quality improvement situations.

Upon successful completion of this program, learners will earn the Technical University of Munich Lean Six Sigma Yellow Belt Certification, confirming mastery of the fundamentals of Lean Six Sigma to a Yellow Belt level, based on the American Society of Quality's Body of Knowledge for the Certified Six Sigma Yellow Belt. 

Understand the background and meaning of Six Sigma and the five steps of the DMAIC process improvement flow: Define, Measure, Analyse, Improve and Control. Discuss what "Quality" means and how to identify the Voice of the Customer.

You will learn how to set an improvement project goal, calculate process yield, and identify Critical to Quality parameters.

You will learn how to map a process and to use the necessary statistical techniques to establish the baseline performance of a process and to calculate the process capability.

To complement the lectures, we provide interactive exercises, which allow learners to see the statistics "in action." Learners then master the statistical concepts by completing practice problems. These are then reinforced using interactive case-studies, which illustrate the application of the statistics in quality improvement situations.

Upon successful completion of this program, learners will earn the Technical University of Munich Lean Six Sigma Yellow Belt Certification, confirming mastery of the fundamentals of Lean Six Sigma to a Yellow Belt level, based on the American Society of Quality's Body of Knowledge for the Certified Six Sigma Yellow Belt.

Want to learn about Microsoft’s communications and collaboration solutions and products? Skype for Business provides a single platform for both meetings and voice at hyperscale!

This course is an introduction to Skype for Business. By completing this course, you will learn about the vision, value, features and capabilities of Skype for Business. No previous knowledge needed so register today and complete the course at your own pace!

Over the past few years, advancements in the Information and Communication Technologies (ICTs) have significantly challenged the traditionally stable landscape of urban infrastructure services. The result is an increasing interest in the transitioning of cities towards so-called “smart cities” – an interest expressed both by technology vendors and public authorities. Although such “smart technologies” can provide immense opportunities for citizens and for service providers alike, the ICTs often act as disruptive innovators of urban infrastructure service provision.

In this MOOC, you will gain a thorough understanding of the challenges and opportunities associated with “smart urban infrastructures” as well as how these infrastructures can be managed in order to deliver desirable performance in cities. More precisely, throughout this 5-week MOOC you will learn about the most important principles for the management of smart urban infrastructures as well as about the application of these principles to two specific sectors, namely urban transportation and urban energy systems.

Ever wondered why you hear the term “smart grid” so often these days, and what it’s all about? This engineering course will explain the essential nature of the smart grid, an electricity network based on digital technology, and the importance of grid modernization.

This course will provide high-level insight into a smart grid’s many aspects such as distributed energy, energy storage, transmission and distribution automation, microgrids, demand response, data analytics, and cyber security.

This course builds an understanding of key smart grid technologies both from a utility and customer perspective. It delivers a business perspective through cost-benefit analysis, market adoption, and industry mega trends.

It concludes by laying out a typical roadmap for the progression of smart grids, along with an implementation methodology for realizing it.

No previous power systems or utility industry knowledge needed. Simply sit back and enjoy your journey through the world of Smart Grid.

In this course you will learn how to create societal impact through Social Entrepreneurship (S-ENT). S-ENT describes the discovery and sustainable exploitation of opportunities to create social change. We will introduce you to S-ENT examples and guide you through the process of identifying an opportunity to address social problems as well as outlining your idea in a business plan.

Join us and learn how to develop, test, and deploy high-impact solutions to society's toughest challenges.

Social media technologies are continuously transforming the ways consumers interact with each other and firms. These changes constitute a fundamental shift in the marketplace--consumers have greater opportunities to voice their opinions and connect with their peers as well as increased influence over marketers and brands.

In this course, part of the Digital Product Management MicroMasters program, we examine how organizations capitalize on social media and consumer-to-consumer interactions to support their marketing efforts. We view these issues from a strategic and a practical perspective, rather than a technical or platform perspective. We will give you the knowledge you need to create engaging content for platforms such as Facebook, Instagram, Twitter, and Snapchat, as well as how to identify influencers, deliver content to a targeted audience, and measure the success of your efforts.

This course will equip learners with the skills they need to promote their company’s products or services, or their own personal brand using social media. Additionally, learners will gain an understanding of how they can use social media to achieve specific organizational objectives and measure the effectiveness of those efforts.

Ever wonder why people do what they do? This course offers some answers based on the latest research from social psychology.

Taking--or preparing to take--a social psychology course? These videos are for you!

How can you determine if a proposed real estate development project is socially responsible? Or determine whether the developer used the tools of social impact assessment (SIA), environmental impact assessment (EIA), and public consultation effectively?

This course will teach you how to evaluate a development project and practice socially responsible real estate yourself by applying SIA, EIA, and consultation methods. It is also designed to help students build their own personal theory of what constitutes socially responsible real estate development.

Taught by a professor with more than forty-five years of teaching experience at MIT, using an applied case study method, this course will open new opportunities for real estate developers and urban planners to see how SIA, EIA, and stakeholder engagement are the keys to creating socially-responsible real estate development throughout the world. 

There is much more to software testing than just finding defects. Successful software and quality assurance engineers need to also manage the testing of software. 

In this course, part of the Software Testing and Verification MicroMasters program, you will learn about the management aspects of software testing. You will learn how to successfully plan, schedule, estimate and document a software testing plan.

You will learn how to analyze metrics to improve software quality and software tests.

We will also discuss software quality initiatives developed by industry experts.

No previous programming knowledge needed.

Explore the complexities of starting a business; an interactive course led by inspirational academics, entrepreneurs and advisers.

Learn the engineering skills needed to build a technology startup from the ground up.

This course discusses the lessons learned by Michael Stonebraker and Andy Palmer during their start-up endeavors over a 30-year period. The lessons are distilled into six steps that any entrepreneur can follow to get a company going. 

Topics include the generation and assessment of ideas, the challenges of building a prototype, the recruitment of a talented team, the closing of the first financing round, and pursuing growth with the right business leadership.

This is a self-paced course ending on August 31, 2016. Participants can move through the lectures and materials at their own pace and once completed, a certificate of completion will be generated automatically. Please note that we will be moderating the discussion board about 3 times a week on average. This discussion board is meant to serve as a platform between participants to discuss the content of the course, to offer additional ideas and useful perspectives, and to get answers to questions from the moderators or other participants. We hope you find the discussion board useful.

In this business and management course you will learn management techniques to operate in an international economy presented with tremendous opportunities as well as risks. 

Globalization has dramatically expanded opportunities for international trade, investment and economic development. At the same time, global managers are facing the prospect of trade wars, international financial crises and intensified competition over markets and resources. International organizations such as the International Monetary Fund, World Trade Organization and World Bank Group have a direct impact on international business operations.

This course develops analytical tools for understanding the rapidly changing and dynamic global economy. With these tools, you will be better prepared to anticipate the risks and take advantage of the opportunities you will encounter in the global business environment.